Brand Tone

Educational, Approachable, and Discreet.

Brand Values

• •Sexual Education
• •Pleasure Positivity
• •Privacy and Discretion
• •Quality and Safety
• •Inclusivity

Best Practices

• •Create a Brand Voice Chart: Document the brand's personality with a simple chart. For example: "We are: Educational, Empowering, Discreet. We are not: Clinical, Vulgar, Comical." Share this with anyone who writes for the brand.
• •Prioritize "Benefit" Over "Feature": Instead of just listing what a product does (e.g., '10 vibration patterns'), focus on the benefit it provides (e.g., 'Explore a spectrum of sensations, from a gentle hum to a powerful pulse'). This aligns with the empowering, experience-focused tone.
• •Use an Educational Framework: Frame all communications y from product descriptions to ads y as an opportunity to educate. Start with a piece of advice, a myth to debunk, or a question to answer. This reinforces the brand's core value and builds trust.
• •Maintain a Consistent Lexicon: Develop a list of preferred terms. For example, use 'sexual wellness,' 'pleasure,' 'self-exploration,' and 'body-safe' consistently, while avoiding more jarring or low-brow slang. This creates a recognizable and professional vocabulary.
• •Review All Copy Through a 'Discretion Filter': Before publishing anything, ask: 'Does this language respect our customer's privacy and intelligence?' This ensures the tone remains trustworthy and avoids making promises or claims that feel invasive or undignified.

Social Perception

Limited and likely Neutral.

Copy Examples

• •Subject: Rediscover Your Pleasure. Introducing the new Lelo Sona 2.
• •Curiosity is the first step towards discovery. Our latest blog post explores how sonic wave technology is changing the way we experience pleasure. Link in bio to learn more and explore our curated collection. #SexualWellness #PleasurePositivity #FalandoDaquilo
• •Your journey into pleasure begins here. Designed with the curious in mind, this elegant vibrator is the perfect introduction to self-exploration. Made from silky, body-safe silicone and featuring intuitive controls, it offers a gentle yet fulfilling experience. Because understanding your body is the ultimate form of self-care.
• •Headline: Falando Daquilo | Modern Sex Shop Description: Explore Sexual Wellness with Confidence. Educational Blog, Discreet Shipping & Body-Safe Products. Shop Now.
• •Text: 'Let's Talk About You. Explore a world of pleasure, guided by knowledge and trust.'