Brand Tone

rebellious, provocative, bold, and confident

Brand Values

• •Individualism & Self-Expression
• •Rebellion & Non-Conformity
• •Authenticity & Transparency (Evolving)
• •Community
• •Ambition & Growth
• •Quality (Aspired)

Best Practices

• •Embrace the Edge: Consistently use bold, confident, and slightly provocative language. Don't shy away from the rebellious spirit inherent in "Against Gods and Governments."
• •Speak Directly to the "Outsider": Address the individual who feels different, who wants to challenge norms, and who seeks to express their unique identity. Use "you" and "we" to foster a sense of community among non-conformists.
• •Be Unapologetically Confident: Project assurance in the brand's message and style. Even when addressing improvements (like quality), frame it from a position of strength and commitment to the brand's core audience.
• •Maintain Authenticity (as defined by the brand): While rebellious, ensure the tone doesn't feel forced or inauthentic. Ground the provocativeness in the brand's philosophy of individualism and self-expression. Share the "why" behind the rebellion.
• •Visual-Verbal Cohesion: Ensure the copy consistently reflects the visual identity of the brand – edgy, modern, and often minimalist with impactful graphics. The words should feel like they belong with the images.

Social Perception

The perception of FAKE GODS is somewhat mixed but leans towards a young, style-conscious audience that resonates with its rebellious and streetwear aesthetic.

Copy Examples

• •Headline: Defy the Norm. Define Yourself. Body: Tired of fitting in? FAKE GODS is for those who write their own rules. Our latest collection is an anthem for the individual. Wear it loud. Call to Action: Shop The Uprising.
• •Headline: Not For The Faithful. For The Fearless. Body: We don't bow down. We stand out. "Against Gods and Governments" isn't just a tagline, it's a mindset. Crafted for the unapologetic. Call to Action: Discover Your Rebellion.
• •Headline: Quality That Speaks Volumes. Style That Shouts. Body: We heard you. We’re stepping it up. Experience the new FAKE GODS: premium materials, perfected fit, same rebellious spirit. Because true defiance deserves lasting quality. Call to Action: Feel The Difference.
• •Headline: Your Uniform For The Revolution. Body: Each piece is a statement. A conversation starter. A middle finger to the mundane. What will yours say? Call to Action: Join The FAKE GODS Movement.
• •Headline: Beyond Trends. Beyond Conformity. This is FAKE GODS. Body: We’re not just making clothes, we’re crafting armor for the modern iconoclast. Inspired by the street, built for the bold. Call to Action: Explore The New Collection.