Brand Tone

Empowering, Confident, Positive, Encouraging, Quality-Focused, Trustworthy, Supportive, Solution-Oriented

Brand Values

• •Empowerment
• •Quality
• •Body Positivity
• •Confidence
• •Colombian Heritage
• •Customer Satisfaction

Best Practices

• •Lead with Empowerment: Every piece of copy should aim to uplift and instill confidence in the reader. Focus on positive outcomes and feelings rather than highlighting insecurities.
• •Emphasize Quality and Origin: Consistently mention the Colombian-made aspect and high-quality materials to reinforce trust and the premium nature of the products.
• •Maintain Body Positivity: Use inclusive language and imagery. Celebrate diverse body types and avoid terms that could be perceived as shaming or overly critical of natural bodies.
• •Be Authentic and Relatable: Share real customer testimonials (ethically sourced) and use a voice that feels genuine and supportive, like a trusted friend offering advice.
• •Focus on Benefits, Not Just Features: While mentioning compression levels or fabric types is important, translate these features into tangible benefits for the customer – e.g., all-day comfort, seamless look under clothes, enhanced natural curves.

Social Perception

Positive (among users), Mixed (general online reviews), Associated with Colombian Fajas, Trust & Effectiveness Seekers

Copy Examples

• •Headline: Fall in Love With Your Shape, All Over Again. Body: Rediscover your confidence with Shape Concept. Our authentic Colombian fajas are designed with premium quality and ultimate comfort to beautifully embrace and enhance your natural curves. Feel empowered, feel stunning, every day. #ShapeConcept #LoveYourShape #ColombianFajas
• •Headline: Sculpted by Experts. Loved by You. Body: Experience the art of Colombian shapewear. Shape Concept brings you meticulously crafted fajas that offer unparalleled support and a flawless silhouette. It’s not just shapewear, it’s a second skin that celebrates your beauty. #QualityShapewear #MadeInColombia #ConfidenceBoost
• •Headline: Your Daily Dose of Confidence. Body: Step out in style and self-assurance. Shape Concept fajas provide the perfect foundation, smoothing, shaping, and supporting you where you need it most. Embrace your power, embrace your curves. #BodyPositive #EmpoweredWomen #ShapewearThatWorks
• •Headline: More Than Just Fajas. It’s a Feeling. Body: The feeling of being confidently you. Shape Concept is dedicated to making you feel beautiful from the inside out. Our Colombian designs are here to support your journey to self-love and empowerment. #FeelBeautiful #ShapeYourConfidence #ColombianMade
• •Headline: The Secret to Your Silhouette? It’s Shape Concept. Body: Unlock the best version of you with our high-compression, comfort-focused fajas. Designed in Colombia to celebrate every body, Shape Concept helps you highlight your best features, effortlessly. #FajasColombianas #BodyConfidence #EverydayElegance