Brand Tone

Empowering, Confident, Supportive, Caring, Solution-Oriented, Informative, Results-Driven, Proudly Colombian

Brand Values

• •Quality & Efficacy
• •Comfort
• •Female Empowerment & Body Confidence
• •Customer-Centricity
• •Transformation

Best Practices

• •Always Empower: Frame all communication, from product descriptions to social media posts, with an empowering and uplifting message. Focus on what women gain (confidence, comfort, a positive self-image) rather than just what the product does.
• •Prioritize Supportive Language: Especially when addressing sensitive needs like post-surgery or postpartum, use empathetic, caring, and reassuring language. Highlight comfort, safety, and the garment's role in healing.
• •Be Informative and Authoritative (But Accessible): Clearly explain the benefits and features of different fajas, materials, and compression levels. Position Sonryse as a knowledgeable guide, but avoid overly technical jargon that could alienate customers.
• •Showcase Real Transformations (Responsibly): Use testimonials and user-generated content to highlight the positive impact of the fajas. Ensure this is done in a way that promotes body positivity and realistic expectations, aligning with the value of celebrating all body types.
• •Maintain Colombian Heritage Proudly and Subtly: Weave in the Colombian origin as a mark of quality and expertise, but ensure it supports the primary messages of empowerment, confidence, and comfort rather than overshadowing them.

Social Perception

Positive for Quality and Effectiveness, Associated with Confidence Boost, Colombian Authenticity Valued, Sizing Can Be a Concern, Seen as a Supportive Brand

Copy Examples

• •Headline: Rediscover Your Confidence, Embrace Your Curves. Body: Sonryse Colombian fajas are more than just shapewear; they're your partner in celebrating your unique beauty. Crafted for comfort and designed for transformation, feel supported and stunning, every day. #SonryseConfidence #ShapeYourStory
• •Headline: Postpartum or Post-Surgery? We're With You. Body: Heal comfortably and feel secure with Sonryse. Our expertly designed fajas provide the gentle support and medical-grade compression you need during your recovery. Made with skin-friendly Colombian fabrics. #SonryseCare #RecoveryJourney
• •Headline: The Secret to Your Best Silhouette? It's Sonryse. Body: Unlock a smoother, more sculpted figure instantly. Our fajas, born from Colombian expertise, are designed to enhance your natural curves while ensuring all-day comfort. Ready for your transformation? #ColombianFajas #InstantConfidence
• •Headline: Quality You Can Feel, Results You'll Love. Body: At Sonryse, we believe in the power of premium Colombian craftsmanship. Our fajas are made with high-quality Powernet and innovative, breathable fabrics for a fit that feels as good as it looks. #SonryseQuality #FeelTheDifference
• •Headline: Don't Just Dream About Your Ideal Shape. Wear It. Body: Sonryse fajas are designed to help you achieve the look you desire with elegance and ease. From daily wear to special occasions, step out feeling powerful and perfectly sculpted. #MySonryseBody #EmpoweredBySonryse