Tono de Marca

Passionate, Niche-Oriented, and Community-Centric

Valores de Marca

• •Curation and Discovery
• •Authenticity
• •Customer-Centric Service
• •Self-Expression

Mejores Prácticas

• •Lead with Passion: Always write from the perspective of a true fan. Use enthusiastic and knowledgeable language. Instead of "New product available," try "We're so stoked to finally have this in the shop!"
• •Reinforce the "By Fans, For Fans" Ethos: Regularly use phrases that build community, such as "fellow puzzlers," "our community," and "we know you'll love this." This makes the customer feel like part of an exclusive club.
• •Highlight Scarcity and Exclusivity: Emphasize that your products are "hard-to-find," "limited edition," or "specially curated." This speaks directly to the brand's core value of discovery and justifies a purchase. A customer noted that items can sell out within hours of a restock.
• •Tell the Story Behind the Product: When possible, share a brief anecdote about why a particular artist, band, or puzzle was chosen for the store. This adds a layer of authenticity and connects back to the brand's origin story.
• •Maintain a Personal and Approachable Voice: Keep the tone friendly and direct, as if speaking to a friend who shares the same interests. Avoid overly corporate or generic marketing language. The inclusion of personalized notes in shipments is a physical extension of this principle that should be matched in the digital copy.

Percepción Social

Overwhelmingly positive; perceived as highly trusted, a specialized destination for unique and hard-to-find items, and offering excellent, personal customer service with a strong sense of community.

Ejemplos de Copy

• •For fans, by fans. We know the thrill of the hunt, which is why we're so excited to bring in 'The Dragons of Esira' by Susann Houndsville. We searched high and low to get this masterpiece in stock for the community. Get yours before it vanishes.
• •Your style is unique. Your puzzle collection should be, too. We specialize in the fantasy and gothic art you won't find on major retail shelves. It's not just a puzzle; it's a statement. Find your next obsession. #FairyPuzzled #FantasyArt #AnneStokes
• •Assemble Your Allegiance. From Iron Maiden to Slayer, our collection of hard rock and heavy metal puzzles is curated for the true fan. These aren't just puzzles; they're pieces of music history. Find your band.
• •We see you, fellow collector. That's why we're giving you first dibs on the new, limited edition Anne Stokes pin sets. Thank you for being part of the FairyPuzzled family. We couldn't do this without you.
• •The one you've been searching for. This puzzle was a personal mission for us to track down, knowing how many in our community have been waiting for it. With its intricate detail and stunning color, it represents everything we love about the genre. We're honored to finally have it in our store.