Brand Tone

enchanting, natural, and personal, with a sense of magic and wonder, gentle and descriptive, focusing on sensory experience and handmade quality.

Brand Values

• •Connection to Nature
• •Handcrafted Quality
• •Mindful Self-Care
• •Authenticity and Transparency
• •Customer-Centricity

Best Practices

• •Embrace a Storytelling Approach: Every piece of copy, from product descriptions to social media captions, should tell a small part of the Fairyland Glade story. Reference the cabin, the coastal setting, and the magic of nature.
• •Use Evocative and Sensory Language: Focus on how the products smell, feel, and make the customer feel. Use descriptive adjectives that appeal to the senses and create a sense of wonder (e.g., "shimmering," "whispering," "sun-drenched").
• •Maintain a Personal and Human Tone: Remind customers that the products are handmade by real people. Using "we" and "our" can help to create a more intimate connection with the audience.
• •Highlight the Natural and Folkloric Inspirations: Consistently tie the products back to their source of inspiration, whether it's a specific plant, a natural landscape, or a piece of folklore. This reinforces the brand's unique identity.
• •Keep it Gentle and Positive: The overall tone should be calming, positive, and uplifting. The copy should create a feeling of escape and peaceful indulgence, avoiding overly aggressive sales language.

Social Perception

Perceived as a high-quality, trustworthy brand delivering on promises. Customers connect with its unique, nature-inspired themes and see it as a provider of special, almost magical items offering everyday luxury and escape, leading to a loyal and satisfied customer base.

Copy Examples

• •Step into the stillness of a moonlit path. Our new bath bomb, infused with night-blooming jasmine and a touch of silver shimmer, transforms your bath into a tranquil, starlit pool. Handcrafted in our coastal cabin to guide you to a place of serene enchantment.
• •Breathe in the scent of a wild blueberry field. Our Wild Blueberry Body Powder is a customer favorite for a reason. This versatile, silky powder keeps you feeling fresh and dry, with a scent that's a perfect whisper of sweet, sun-ripened berries. A little touch of Maine magic for your daily routine.
• •Tucked away in a cabin on the coast of Maine, where the forest meets the sea, you'll find Fairyland Glade. Here, we bottle the enchantment of the natural world. Each product is a small-batch creation, inspired by folklore and the wild beauty that surrounds us. We believe in elevating the everyday, turning simple moments of self-care into something truly magical.
• •As the air grows crisp and leaves turn to gold, it's time to embrace the cozy magic of autumn. Our new Autumn Glow collection, with notes of spiced apple, cedarwood, and a hint of bonfire smoke, is here to wrap you in warmth. Discover handcrafted soaps and scrubs that capture the essence of the season.
• •Capture the essence of a windswept beach. Our Sea Spray & Beach Rose Sugar Scrub gently exfoliates, leaving your skin soft and luminous. Fine sugars are blended with nourishing oils and topped with a piece of sea glass, a tiny treasure from the Maine coast. Let the fresh, floral scent transport you to the water's edge.