Brand Tone

Professional, Knowledgeable, Aspirational, Empowering, Customer-centric, Friendly, Trendy, Modern, Quality-Oriented

Brand Values

• •Quality
• •Expertise & Knowledge
• •Customer Satisfaction & Service
• •Transformation & Confidence
• •Natural Results

Best Practices

• •Prioritize Quality & Expertise: Always lead with the premium nature of the products (e.g., "100% Remy human hair," "luxury quality") and highlight the skill of the stylists or the expert advice available.
• •Focus on Empowerment and Transformation: Use language that evokes confidence, beauty, and positive change. Showcase the emotional benefit ("feel amazing," "boost your confidence") alongside the physical transformation.
• •Maintain a Professional yet Approachable Voice: While being experts, ensure the language is clear, welcoming, and not overly technical for the average consumer. Encourage interaction by inviting questions and consultations.
• •Be Authentic and Transparent: When discussing product benefits, be realistic. If addressing different quality tiers (like "Basic" vs. "Luxury"), clearly explain the differences in a way that helps the customer make an informed choice.
• •Visual Storytelling Support: Ensure that the copy is always complemented by high-quality visuals (photos/videos) that reinforce the message of quality, transformation, and style, as seen on their Instagram and Pinterest.

Social Perception

Positive Reputation for Salon Services, Valued for Hair Quality, Mixed Online Product/E-commerce Experience, Seen as Experts, Active and Engaging on Social Media

Copy Examples

• •Headline: Unlock Your Dream Hair: Experience the Luxury of Fairwithhair Extensions. Body: Crafted from 100% Remy human hair, our extensions offer unparalleled quality and a flawlessly natural look. Book your free consultation today and let our experts guide you to a more confident you. Call to Action: Discover Your Transformation.
• •Headline: More Than Just Hair, It's a Feeling. Body: At Fairwithhair, we believe in the power of beautiful hair. Our premium wigs and extensions are designed to empower you, enhancing your natural beauty and boosting your confidence from the moment you step out. Call to Action: Find Your Perfect Style.
• •Headline: The Fairwithhair Difference: Quality You Can See and Feel. Body: Why settle for less? We are committed to providing the highest grade hair extensions and wigs, ensuring longevity, manageability, and a seamlessly blended finish. Invest in hair that truly lasts. Call to Action: Shop Premium Hair.
• •Headline: Your Hair Goals, Our Expertise. Body: From subtle volume to dramatic length, our certified stylists at Fairwithhair Stockholm are dedicated to creating your desired look. With a range of methods and the finest quality hair, your vision is our mission. Call to Action: Book Your Salon Experience.
• •Headline: Feel the Confidence of Flawless Hair. Every Single Day. Body: Imagine waking up to perfect hair daily. With Fairwithhair's expertly applied extensions and premium care products, that dream becomes reality. Elevate your style, effortlessly. Call to Action: Explore Our Collections.