Brand Tone

authentic, nurturing, and wholesome

Brand Values

• •Natural and High-Quality Ingredients
• •Family and Heritage
• •Handcrafted and Artisanal
• •Creativity and Artistry
• •Self-Sustainability and Natural Living

Best Practices

• •Lead with Authenticity: Always communicate in a genuine and transparent manner. Share the personal stories behind the products and the brand.
• •Use Sensory and Descriptive Language: Evoke the scents, textures, and feelings associated with the products. Words like "nourishing," "creamy," "handcrafted," "wholesome," and "gentle" align well with the brand.
• •Educate Gently: Briefly explain the benefits of key ingredients, like goat milk, or the handcrafted process. This reinforces the brand's expertise and the quality of the products.
• •Maintain a Personal and Warm Tone: Write as if you are speaking to a friend. Use "we" and "our" to foster a sense of community and connection with the family behind the brand.
• •Connect to Core Values: Consistently weave in the brand's core values of family, heritage, natural ingredients, and artisanship into your messaging across all platforms.

Social Perception

Customers perceive Fairview Fields in a very positive light, praising the high quality and effectiveness of the soaps, especially for sensitive skin. Scents are highly appreciated, contributing to a cozy atmosphere. The brand is seen as trustworthy, products are considered beautifully crafted and ideal for gifts, and there is a strong sense of customer loyalty.

Copy Examples

• •Embrace the scent of the season. Our new Frosted Fig goat milk soap is handcrafted with notes of warm spice and sweet fig to leave your skin feeling merry, bright, and deeply moisturized. A perfect little luxury for the cold days ahead.
• •From our fields to your home. We believe in the nourishing power of nature, which is why we use fresh, local goat milk in every bar of our soap. Experience the gentle, moisturizing difference of real, simple ingredients.
• •Fairview Fields isn't just a name; it's our story. A story of four generations on this land, a return to our roots, and a passion for creating something beautiful and natural for your family, from ours.
• •Your skin deserves a moment of peace. Our handcrafted goat milk soaps are more than just cleansing; they're a small act of self-care. Gentle, nourishing, and beautifully scented to turn your daily routine into a tranquil ritual.
• •Have you tried our soaps? We love hearing how our creations have become a part of your home. Share your experience and let us know which scent is your family's favorite!