Brand Tone

Helpful and Supportive, Friendly and Approachable, Informative and Direct, Modern and Trendy, Trustworthy and Fair, Community-Oriented (Local Focus)

Brand Values

• •Quality
• •Fair Pricing
• •Customer Service
• •Accessibility
• •Pioneering Spirit/Experience
• •Harm Reduction
• •Variety/Diverse Selection

Best Practices

• •Understand Your Audience, Speak Their Language: Continue using Icelandic for primary communication to maintain the local connection. When using English (if targeting tourists or a broader audience), ensure the friendly, helpful, and fair tone translates well. Keep up with Icelandic slang and cultural nuances for social media engagement, especially on platforms like TikTok.
• •Prioritize Helpfulness and Support: Frame product descriptions and advice around customer benefits, especially for those looking to switch from smoking. Emphasize ease of use, quality, and the positive impact of making a change.
• •Maintain a "Fair" Promise: Let the "fair" in Fairvape shine through. This means transparency in product information, clear pricing, and honest communication about what products can and cannot do. Avoid overly aggressive sales tactics; focus on providing value.
• •Be Approachable and Friendly in All Interactions: Whether it's responding to comments, writing FAQs, or creating ad copy, maintain a welcoming and conversational style. Use emojis where appropriate on social media to enhance friendliness.
• •Balance Professionalism with Trendiness: While TikTok calls for a more informal and trendy approach, website copy and more formal communications should still reflect reliability and expertise. Ensure that even trendy content aligns with core values like quality and customer support. Staff training on brand voice for customer-facing roles is key.

Social Perception

Positive Customer Experiences, Reliable Source for Vaping Products, Established and Reputable, Helpful for Smokers Looking to Quit, Engaging with Younger Audiences

Copy Examples

• •🔥 NEW DROP ALERT! 🔥 Your favorite flavors just got an upgrade! Check out the latest [Product Name] now at Fairvape.is and in all our stores. Get yours before it's gone! #Fairvape #VapeIceland #Nýtt #ÍslensktVape
• •Fair Price, Fair Vape. Discover Iceland's trusted source for premium e-liquids and devices. Quality you can count on, service you'll love. Shop now!
• •Thinking of making the switch? 🤔 We've got you! Fairvape makes it easy and tasty. 😉 Come say hi or visit fairvape.is! #Fairvape #QuitSmoking #VapeLife #Iceland #SupportLocal
• •Got questions about your vape? Our friendly team at Fairvape is always here to help! Whether you're a beginner or a pro, we provide personal service to find exactly what you need. Your satisfaction is our priority.
• •Since 2015, Fairvape has been a pioneer in the Icelandic vape scene. We're proud to offer top-quality products, fair prices, and the expertise you can rely on. Visit us at [Store Location] or online at fairvape.is – your journey to a better alternative starts here.