Brand Tone

Passionate & Sincere, Story-driven & Authentic, Empathetic & Supportive, Advocacy-Oriented, Respectful & Dignified, Community-focused

Brand Values

• •Fair Trade
• •Artisan Empowerment
• •Cultural Preservation
• •Authenticity & Handmade Quality
• •Solidarity & Support for Palestine
• •Sustainability
• •Transparency
• •Resilience (Sumud)

Best Practices

• •Always Tell the Story: Connect every product back to the artisan, the cultural significance, or the impact it has. Don't just sell an item; sell the narrative and the meaning behind it.
• •Emphasize "Handmade" and "Fair Trade": These are core differentiators and values. Ensure they are prominent and clearly explained in terms of benefit to both the artisan and the consumer (quality, uniqueness, ethical impact).
• •Use Empowering Language: Focus on the strength, resilience, and talent of the artisans. Frame support as a partnership with them, rather than charity.
• •Maintain Authenticity and Sincerity: The voice should always feel genuine and passionate. Avoid overly corporate or generic marketing language. Let the passion for Palestinian culture and artisan welfare shine through.
• •Educate and Inspire: Use copy not just to sell, but to educate the audience about Palestinian culture, the significance of the crafts (like Tatreez motifs), and the importance of ethical consumption. Inspire them to be part of a positive change.

Social Perception

Positive & Respected, Source of Authentic Palestinian Goods, Advocate for Palestinian Culture & Rights, Empowering Women, Connection to a Cause

Copy Examples

• •Headline: Wear a Story of Resilience. Our Tatreez Isn't Just Embroidery, It's Heritage. Body: Each stitch in our authentic Tatreez collection is a testament to the enduring spirit of Palestinian women. Handmade with love and generations of skill, your purchase directly empowers artisans and helps preserve a vibrant cultural legacy. Shop fair trade, wear with pride.
• •Headline: From Their Hands to Your Home: Gifts That Give Back. Body: Discover unique, handcrafted treasures from Palestine. Every olive wood carving, every intricately painted ceramic, supports a Palestinian artisan and their family. Choose a gift that embodies beauty, tradition, and hope.
• •Headline: More Than a Keffiyeh. It's a Symbol of Solidarity. Body: Our authentic Keffiyehs are sourced directly from Palestinian makers. Wrap yourself in a powerful symbol of heritage and steadfastness. With each purchase, you stand with Palestinian artisans and their communities.
• •Headline: Stitch by Stitch, We Build a Fairer Future. Body: At Handmade Palestine, fair trade is our promise. We ensure every artisan is honored for their skill and dedication, receiving fair wages that sustain their families and craft. Join us in empowering Palestinian women.
• •Headline: Keep Palestine's Heart Beating. Support Artisan Hands. Body: In every handcrafted piece, a story of Palestine unfolds. Your choice to shop ethically helps preserve ancient traditions and supports the livelihoods of talented artisans working to keep their culture alive. Thank you for being part of their journey.