Brand Tone

Friendly, Creative, and Playful

Brand Values

• •Creativity & Imagination
• •Quality
• •Learning & Skill Building
• •Playfulness & Joy
• •Community/Inclusivity

Best Practices

• •Use Playful and Encouraging Language: Incorporate words that evoke fun, creativity, and ease (e.g., "sparkle," "adventure," "easy-peasy," "joyful," "imagine").
• •Speak Directly and Casually (but clearly): Address the audience in a friendly, approachable manner, like talking to a fellow craft enthusiast. Avoid overly formal or technical jargon.
• •Highlight the Joy of the Process: Focus on the fun of making, creating, and playing, not just the end product. Emphasize the experience.
• •Show, Don't Just Tell, with Visuals and Stories: Complement copy with vibrant photos and videos. Share customer creations (with permission) or stories about the inspiration behind products.
• •Maintain a Consistent Voice Across All Platforms: Whether it's a website blurb, an Instagram caption, or an email, the friendly, creative, and playful essence of Fair Play Projects should shine through. Create a simple brand voice guide if helpful for multiple team members.

Social Perception

Positive Customer Feedback: Fair Play Projects is well-regarded by its customers, as indicated by a high review rating of 4.94 out of 5 based on 62 reviews on Junip. A wholesale customer review highlights that "These kits are extremely thoughtfully designed and well made." Engaging and Fun: Their social media, particularly TikTok, portrays a brand that is fun, engaging, and focused on the joy of their products. They share videos of their craft kits in action, new product arrivals, and creative ways to use their items. Appreciation for Design and Quality: The emphasis on "clever craft kits," "quality art supplies," and "playfully modern toys" suggests a perception of a brand that values good design and high-quality products.

Copy Examples

• •Instagram Post (New Kit Launch): "Unleash your inner artist! ✨ Our newest felt animal mascot kit is here, packed with fluffy felt and all the bits you need to create your own cuddly companion. Perfect for crafty afternoons and making memories. Who will you create today? #FairPlayProjects #CraftKit #FeltFun #DIYJoy"
• •Website Product Description (Toy): "Ready for adventure? Our classic porcelain tea set is just the ticket for imaginative afternoons and perfectly proper (or wonderfully wild!) tea parties. Brew up some fun! [4, #FairPlayToys #ImaginativePlay #ClassicToys"
• •Email Newsletter Subject: "🎉 Get Crafty! New Arrivals + A Sprinkle of Playful Inspiration Inside!"
• •Facebook Ad (General Brand Awareness): "From our family to yours! Fair Play Projects is your happy place for clever craft kits, unique toys, and endless creative fun. Designed by moms, loved by all ages. Come play with us in St. Paul or shop online! #FairPlayProjects #CreativeKids #ModernToys #StPaulMN"
• •TikTok Video Caption (Showcasing a completed craft): "Ta-da! ✨ Look what we made! Our Fair Play Friends Kit makes it easy to sew your own adorable pal. So soft, so fun, so satisfying! What will you make? #FairPlayProjects #SewingFun #CraftyKids #DIYProjects #SoCute"