Brand Tone

friendly, educational, and inspiring

Brand Values

• •Natural and Organic
• •Sustainability and Eco-Friendliness
• •Self-Care and Well-being
• •Community and Empowerment
• •Transparency and Education

Best Practices

• •Always Emphasize 'Natural': The words 'natural,' 'organic,' and 'chemical-free' should be staples in the vocabulary. Reinforce that the products are derived from nature and are gentle on the skin and the environment.
• •Use an Inspirational and Positive Tone: Frame the narrative around positive change, both for personal well-being and for the planet. Use uplifting language and encouraging calls to action like 'Vibra Natural.'
• •Educate, Don't Just Sell: Provide value beyond the product. Create content that informs the audience about the benefits of specific ingredients, the problems with certain chemicals, or how to live more sustainably.
• •Incorporate Sensory Language: Appeal to the senses by describing the aromas and textures of the products. Phrases like 'aroma that delights' and 'creamy consistency' help customers imagine the experience.
• •Foster Community and Share Testimonials: Actively use user-generated content and customer reviews in marketing materials. This builds social proof and reinforces the sense of a shared movement towards a more natural lifestyle.

Social Perception

The public perceives FaipsyGaia as a trustworthy and high-quality brand in the natural cosmetics space, seen as an ethical and environmentally responsible company that delivers effective products, appreciated for its natural ingredients and catering to specific needs like sensitive skin and hair care for color-treated hair, with a positive resonance for being 'Made in Mexico'.

Copy Examples

• •Tired of harsh chemicals? Our new Rosemary & Mint solid shampoo is here to revitalize your hair, naturally. Made with pure essential oils to stimulate growth and add shine, it's the plastic-free hair care revolution your shower has been waiting for. #VibrateNatural #GoSolid
• •Sunshine on your shoulders, not in your pores. Our best-selling solid sunscreen stick offers SPF 50+ protection with a lightweight, matte finish. It Hughes, it’s reef-safe, kid-friendly, and perfect for your on-the-go adventures. Protect your skin, protect our oceans. #NaturalProtection #FaipsyGaia
• •Your Sunday self-care ritual just got an upgrade. Unwind with our Cacao & Clay facial mask, designed to purify and nourish your skin from the outside in. Because beauty isn't a standard to meet, it's a connection to forge with yourself. #SelfCareRitual #AmandoNuestroCuerpo
• •One solid bar at a time, we're building a cleaner planet. By choosing our solid cosmetics, you've helped us save thousands of plastic bottles from landfills. This isn't just about beauty; it's about making a conscious choice. Join the movement. #JuntosSomosMásFuertes #AdiósPlástico
• •Real ingredients for real results. Our Faipsy Men line is crafted for the man who cares about what he puts on his skin. From our invigorating cedarwood body wash to our natural deodorant, experience a routine with purpose. #FaipsyMen #NaturalGrooming