Brand Tone

Confident, Bold, Luxurious, Aspirational, Sexy, Empowering, Eco-Conscious, Transparent, Playful, and Trendy

Brand Values

• •Sustainability
• •Quality & Longevity
• •Empowerment & Confidence
• •Timeless Style & Luxury
• •Transparency
• •Inclusivity

Best Practices

• •Embrace Confident & Empowering Language: Use strong verbs and affirmative statements. Focus on how the swimwear makes the wearer *feel* (e.g., powerful, bold, unapologetic, confident) rather than just how it looks.
• •Integrate Luxury with Sustainability Seamlessly: Don't treat sustainability as an afterthought. Weave it into the narrative of luxury and desirability. Words like "eco-luxe," "conscious glamour," "sustainable sophistication" can reinforce this.
• •Maintain a Visually Evocative Style: Use descriptive language that paints a picture of the aspirational lifestyle FAE represents – sun, sea, luxury, confidence. Reflect the "understated sexiness and effortless cool" seen in their visuals.
• •Be Bold but Approachable: While the designs are "cheeky" and for those "not afraid to show some skin," ensure the overall tone remains inviting and inspiring, rather than alienating. Highlight the brand's story and values to build connection.
• •Stay Authentic & Transparent (Especially Regarding Sustainability): Continue to educate the audience about sustainable practices. If addressing challenges or mixed feedback (like sizing), do so with honesty and a commitment to improvement, reinforcing trust.

Social Perception

Generally positive, seen as sexy, on-trend, Instagrammable, and appreciated for its sustainability efforts. Aims to be perceived as a luxury brand with high-quality materials. Areas for improvement include addressing sizing inconsistencies and being more transparent about labor practices.

Copy Examples

• •Headline: Dare to Bare. Sustainably. Body: Unleash your confidence in FAE. Our luxury swimwear isn't just designed to turn heads, it's crafted from recycled materials to protect the oceans you explore. Look good, feel powerful, do better. #FAEswim #SustainableSexy
• •Headline: Timeless Allure. Conscious Choice. Body: Invest in swimwear that lasts beyond the season. FAE combines classic silhouettes with innovative eco-fabrics for a fit that's both flawlessly flattering and kind to the planet. Elevate your summer. #FAELuxury #EcoChic
• •Headline: Own Your Power. Define Your Style. Body: From sun-drenched beaches to exclusive yacht parties, FAE is for the woman who writes her own rules. Our bold cuts and luxurious feel empower you to be unapologetically you. What story will you tell? #FAEConfident #SheerGlamour
• •Headline: Sexy. Sustainable. Seen. Body: Why choose between allure and accountability? FAE brings you cutting-edge designs made with 100% regenerated materials. Get ready for your close-up, the planet will thank you. Spotted on icons, designed for you. #FAECelebStyle #EcoWarrior
• •Headline: Less Waste. More Wow. Body: Dive into our latest collection, where vibrant hues meet eco-innovation. Each FAE piece is a testament to sustainable luxury, designed to make you feel as incredible as the world around us. Shop the future of swimwear. #FAEHouse #LuxuryRedefined