Brand Tone

A blend of passionate artist and professional gallerist, combining expressive, personal language with clear, authoritative communication.

Brand Values

• •Authenticity
• •Passion for Craft
• •Quality
• •Inspiration from Nature
• •Community Engagement

Best Practices

• •Weave the "Why" into the "What": Always connect the professional details of a piece (the "what" - dimensions, materials, price) with the artist's personal story and inspiration (the "why" - a childhood memory, the Florida seascape, a feeling). This transforms a product into a piece of a larger narrative.
• •Own the Language of Texture: Consistently use a rich vocabulary around texture. Words like "tactile," "layers," "depth," "crackled," "sculptural," and "three-dimensional" should be staples in descriptions to reinforce the brand's unique selling proposition.
• •Use a "Passionate I, Professional We" Voice: When telling stories or sharing inspiration, use the first-person "I" to represent Fadi Diab the artist ("I was inspired by..."). When discussing business operations like shipping, authenticity, or customer service, use "we" or the brand name ("Fadi Diab Art Studio provides...") to convey a professional, organized entity.
• •Emphasize Scarcity and Authenticity: In every relevant piece of copy, reiterate that the art is "original," "one-of-a-kind," and "hand-painted." Mentioning the "certificate of authenticity" is not just a feature; it's a key message that builds trust and reinforces the value of the investment.
• •Write for the Collector: Use language that speaks to the target audience. Phrases like "for art collectors," "add to your collection," and "an investment in beauty" elevate the conversation from a simple purchase to a deliberate acquisition of valuable art.

Social Perception

Dedicated and skilled artist producing high-quality, emotionally resonant abstract art, perceived as a niche expert in textured mixed media, a credible artist, and a direct-to-collector brand.

Copy Examples

• •It's more than just paint on a canvas; it's a story you can touch. I'm mesmerized by the way light catches on the layers of crackled texture in my 'Crackle Art Collection'. Each piece is a journey of experimentation and passion, crafted to bring a universe of depth into your space. Discover the full collection online. #TexturedArt #FadiDiabArt #MixedMediaArt #ArtForCollectors #OriginalPainting
• •Home of Textured Art. Indulge in the expressive forces of shapes and colors. Each original painting is a hand-painted invitation to explore a world of tactile emotion, signed and certified for the discerning collector.
• •Inspired by the calming energy of the Florida coastline, 'Azure Shores' is an original mixed-media painting that captures the sea's swirling turquoise water. Created with high-quality heavy body acrylics, its rich, tactile surface invites contemplation. This one-of-a-kind artwork is signed by the artist and includes a certificate of authenticity, making it a timeless addition to your collection.
• •From the Studio: A Glimpse of Paradise. Hi [Customer Name], this week I've been lost in the vibrant blues and greens of a new piece for the 'Tropical Paradise Collection'. I wanted you, as part of my collector community, to be the first to see the textures taking shape. Step into my Tampa studio and see how it's coming to life...
• •From blank canvas... To a world of texture. ✨ Your walls deserve original art. The process is my passion, the texture is the story. 🎨 Shop original signed artwork at fadidiab.art. #ArtistTikTok #TexturedPainting #WallArt #ArtCollector #FadiDiabArtStudio