Brand Tone

empathetic, resilient, and authentic

Brand Values

• •Mental Health Awareness and Support
• •Quality and Exclusivity
• •Community Building
• •Authenticity
• •Resilience

Best Practices

• •Always Circle Back to the Mission: In every piece of copy, find a way to connect the product back to the core message of mental health awareness and resilience.
• •Use Inclusive and Empathetic Language: Employ a tone that is understanding and supportive, making the audience feel seen and heard.
• •Highlight Quality and In-House Production: Emphasize the quality of the garments and the fact that they are printed and embroidered in-house, as this is a key differentiator.
• •Promote Scarcity and Exclusivity: Consistently mention the limited nature of the drops to drive urgency and reinforce the brand's exclusive feel.
• •Engage the Community: Actively use user-generated content and feature customer stories to strengthen the sense of community and authenticity.

Social Perception

The public perception of Faded World Clothing appears to be largely positive. Customers and influencers on platforms like TikTok and Instagram often praise the brand for its high-quality apparel, unique graphic designs, and the meaningful message behind the brand. The connection to mental health awareness resonates with their audience, creating a loyal customer base that sees their purchases as supporting a good cause. The brand is perceived as more than just a clothing line; it is seen as a movement and a community. There is little to no negative sentiment found online, with most mentions focusing on the positive aspects of the brand's products and mission.

Copy Examples

• •Built to last through whatever life throws at you. Our new 'Still Alive' hoodie is more than just a piece of clothing – it's a statement. Made with premium, in-house embroidered details because quality matters as much as the message. Limited drop. #FadedWorld #StillAlive #MentalHealthAwareness
• •It's a Faded World. We get it. This collection is for the fighters, the survivors, the ones who are 'Still Alive'. Wear it with pride. 10% of all sales are donated to mental health research.
• •You asked, we listened. Your favorite 'Globey' tees are back in stock. A reminder that even on the tough days, you're not alone. Grab yours before they're gone again. #FadedWorldCommunity
• •The 'Resilience' Tee: Crafted from 100% heavyweight cotton for a comfortable fit and feel. Featuring our signature 'Still Alive™' slogan, because every day is a battle won. This isn't just a t-shirt, it's a part of your story.
• •In a world that often feels faded, we're a brand that stands for something more. Faded World Clothing is about high-quality streetwear with a message of hope and resilience. Join our community and wear your story. #FadedWorld #MentalHealthMatters