Brand Tone

Scholarly and Enthusiastic

Brand Values

• •Historical Authenticity
• •Intellectual Challenge & Complexity
• •Gameplay Over Graphics
• •Community Engagement

Best Practices

• •Embrace "Heavy" as a Positive: Do not shy away from terms like "complex," "deep," "long," or "difficult." Frame them as benefits for your specific audience. Your copy should actively filter out casual players and attract hobbyists who see a 34-page rulebook as an exciting feature, not a flaw.
• •Lead with the "Why," Not Just the "What": Instead of just listing features (e.g., "card-driven mechanics"), explain the experience they create (e.g., "every card choice is a hairy, high-stakes decision"). Focus on the intellectual and emotional payoff of mastering the game's systems.
• •Use Scholarly and Evocative Language: Employ terminology that reflects the historical and strategic nature of the games. Words like "asymmetric," "simulation," "attrition," "ideology," and "geopolitical" resonate with your audience. Pair this with evocative language that speaks to the "drama" and "struggle" of the experience.
• •Leverage Quotes and Community Acclaim: Your customers are your best advocates. Feature pull-quotes from positive reviews on BoardGameGeek or praise from strategy game influencers. This provides social proof and reinforces the perception that your games are highly regarded within the "in-group."
• •Maintain a Consistent Voice Across Platforms: The detailed, scholarly tone on your product pages should be a more concise version of the tone on Twitter/X and Facebook. Use social media to share historical facts related to your games, pose strategic questions to your audience, or share deep-dive reviews. This reinforces your brand as experts and enthusiasts, not just sellers.

Social Perception

Factus Games is perceived by its core audience as a creator of remarkable, deep, and thematically rich games, valued for their historical depth and strategic challenge. For a broader audience, the games are seen as overwhelmingly complex and difficult, reinforcing the brand's niche appeal for high-commitment hobbyist players.

Copy Examples

• •Your Ideology. Your Strategy. Your Victory. This isn't just a game. It's a five-hour debate on political economy where every choice matters. Hegemony challenges you to lead your class—Capitalist, Middle, or Working—in a deeply asymmetric struggle for dominance. Master the intricate web of policy, production, and public opinion. Do you have the strategic endurance to reshape society?
• •History Isn't Written. It's Played. Command any nation in the most pivotal conflicts of the 20th century. Based on extensive historical research, the Making History series puts you in control of your nation's industrial might, military, and diplomatic destiny. Forget simple combat; win the war in the factories and research labs first. Forge your own timeline.
• •For the 1%. The 1% who read the rulebook twice. Our games don't fit on the coffee table. They take it over. Factus Games builds deep, complex, and rewarding strategy games for players who crave a real challenge. Join a community that doesn't just play games—we dissect them. Welcome to your new obsession.
• •Acquire Decades of Strategic Depth. The greatest conflicts in history are now on sale. For a limited time, get 50% off the Making History collection on Steam. Invest in hundreds of hours of turn-based grand strategy, economic management, and alternate-history outcomes. This isn't just a discount; it's a history lesson you command.
• •Studying the Fall of Empires... For a New Project. Our desks are currently buried under research about [Specific Historical Period, e.g., the Bronze Age Collapse]. We're fascinated by the intricate systems of trade, diplomacy, and warfare that defined the era. We can't say much more, but for those who love deep historical simulation, get ready. #FactusGames #GrandStrategy #History