Brand Tone

Practical and Value-Oriented, Helpful and Supportive, Enthusiastic (Product-Focused), Informative

Brand Values

• •Value/Affordability
• •Wide Selection/Availability
• •Customer Experience/Service
• •Quality (within surplus context)
• •Resourcefulness for RVers

Best Practices

• •Focus on the DIY/Resourceful RVer: Tailor language to resonate with individuals who are hands-on with their RV maintenance and appreciate good value. Use clear, straightforward terms.
• •Emphasize Value and Selection Consistently: These are key differentiators. Every piece of copy should, where appropriate, reinforce the ideas of 'great prices,' 'huge inventory,' or 'direct savings.'
• •Be Transparent about 'Surplus': While highlighting quality, manage expectations. If an item is scratch-and-dent or a discontinued model, frame it positively (e.g., 'unique find,' 'unbeatable price') but honestly.
• •Maintain a Helpful, Approachable Voice: Even in technical descriptions, aim for a tone that says 'we're here to help you succeed with your RV.' This can be achieved through clear instructions, benefit-driven descriptions, and accessible customer service language.
• •Ensure Consistency Across All Touchpoints: If they expand their social media or email marketing, the practical, value-driven, and helpful tone established on the website and in customer interactions should carry through.

Social Perception

Go-To for Deals and Specific Parts, Generally Positive but with Typical Surplus Caveats, Knowledgeable Supplier, Hit-or-Miss Customer Service

Copy Examples

• •Headline: Hit the Road for Less! Your RV Adventure Starts with Savings. Body: Don't let a missing part keep your RV parked. At Factory RV Surplus, find a huge selection of quality RV parts and accessories at prices that leave more in your wallet for the open road. Get what you need, fast!
• •Headline: That Hard-to-Find RV Part? We’ve Probably Got It. Body: From vintage fixtures to the latest accessories, Factory RV Surplus is your direct source for a wide range of RV components. Stop searching and start repairing. Explore our inventory today!
• •Headline: Upgrade Your RV Without Breaking the Bank. Body: Dreaming of new RV furniture or a more efficient appliance? We buy direct to bring you fantastic deals on everything you need to make your RV feel like home. Shop smart, travel happy!
• •Headline: Your RV Project Partner – Quality Parts, Expert Support. Body: Located in the heart of RV country, we live and breathe RVs. Get reliable parts, fast shipping, and helpful advice from folks who know their way around a camper. Let’s get your project rolling!
• •Headline: Surplus Savings, First-Class Adventures! Body: Why pay full price? Factory RV Surplus offers incredible deals on new, overstock, and discontinued RV parts. Enjoy top-notch components and keep your adventure budget-friendly.