Brand Tone

A sophisticated blend of Artistic and Cultured, Unique and Unconventional, Personal and Welcoming, Narrative and Story-Driven, Passionate and Enthusiastic, and Intellectually Engaging.

Brand Values

• •Artistry and Craftsmanship
• •Originality and Individuality
• •Storytelling and Meaning
• •Community and Connection
• •Education and Appreciation
• •Support for Artists
• •Timelessness and Legacy

Best Practices

• •Embrace Storytelling: Every piece has a story, as does every artist. Weave these narratives into product descriptions, social media posts, and blog content to highlight the depth and meaning behind the jewelry.
• •Use Evocative and Artistic Language: Employ descriptive and thoughtful language that reflects the artistry and craftsmanship of the pieces. Terms like "sculptural," "narrative," "hand-forged," "one-of-a-kind," and "tactile" convey the brand's essence.
• •Spotlight the Artist: Consistently feature the artists, their inspirations, and their processes. This reinforces the value of the "maker" and the unique vision behind each creation.
• •Maintain a Welcoming and Educated Voice: While sophisticated, the tone should also be inviting and informative. Aim to educate the audience about art jewelry and collecting in an accessible way, making them feel part of an exclusive yet approachable world.
• •Be Authentic and Passionate: Let the genuine enthusiasm for art jewelry shine through. Authenticity resonates with discerning clients who appreciate the passion that drives Facèré and its artists.

Social Perception

Facèré Jewelry Art is perceived as a Respected Institution, a Curatorial Authority, a Hub for Art Lovers, Personal and Passionate, and Intellectually Stimulating.

Copy Examples

• •Headline: Beyond Adornment. Discover Stories Wrought in Metal and Stone. Body: At Facèré, jewelry is more than decoration. It's a dialogue, a wearable narrative crafted by visionary artists. Explore pieces that speak to you.
• •Headline: The Artist's Hand, The Collector's Heart. Body: Facèré Jewelry Art champions the unique voice of the artist. Each piece is a testament to skill, passion, and the enduring power of the handmade. Begin or enrich your collection with a story you can wear.
• •Headline: Where Art Meets Soul. Body: Step into Facèré, a gallery where contemporary jewelry transcends the ordinary. We celebrate the offbeat, the masterfully crafted, and the profoundly personal. Find the piece that reflects your unique spirit.
• •Headline: More Than an Object. It's a Legacy. Body: From avant-garde creations to cherished vintage finds, Facèré offers jewelry that carries meaning and artistry through time. Invest in beauty, craftsmanship, and a piece of art history.
• •Headline: Facèré: To Make. To Do. To Inspire. Body: We believe in the intimate connection between maker, object, and wearer. Experience the joy of art jewelry that is thoughtfully conceived, meticulously crafted, and rich with narrative. Visit us and be moved.