Brand Tone

Elegant & Sophisticated, Trustworthy & Knowledgeable, Personal & Approachable, Passionate

Brand Values

• •Quality & Craftsmanship
• •Customer Satisfaction & Service
• •Customization & Personalization
• •Trust & Integrity
• •Legacy & Tradition

Best Practices

• •Always Emphasize Craftsmanship and Quality: Use descriptive language that highlights the skill, detail, and superior materials involved in creating each piece. Words like "handcrafted," "meticulously selected," "exceptional," and "finest materials" reinforce this.
• •Maintain a Personal and Emotional Connection: Frame jewelry not just as an accessory, but as a symbol of love, milestones, and personal stories. Use phrases that evoke emotion like "cherished moments," "heartfelt design," and "express your love."
• •Showcase Expertise with Clarity: Refer to gemological knowledge (GIA certification) and design experience in an accessible way, reassuring customers of the brand's authority without being overly technical.
• •Be Consistently Elegant and Refined: Ensure all written communication, from website copy to social media captions, uses a polished and sophisticated vocabulary. Avoid slang or overly casual language to maintain an image of luxury and professionalism.
• •Focus on the "Why" Behind the Jewelry: Connect each piece or service back to the client's needs and desires – celebrating an occasion, expressing individuality, creating a legacy. This customer-centric approach reinforces the brand's value of personalized service.

Social Perception

Highly Regarded for Custom Design, Exceptional Customer Service, High-Quality Products, Community-Involved, Trustworthy Local Jeweler

Copy Examples

• •Headline: "Crafting Your Forever. Discover the art of bespoke jewelry at Facets by Susong, where your story inspires every design." Body: "For generations, Facets by Susong has been synonymous with exceptional quality and heartfelt design. Our master jewelers and Graduate Gemologists are dedicated to transforming your vision into a timeless treasure, handcrafted in-house to celebrate your most precious moments. Begin your journey to extraordinary today."
• •Headline: "Beyond Brilliance: The Facets by Susong Promise." Body: "It’s more than just a diamond; it’s a promise of enduring beauty, exceptional craftsmanship, and a personalized experience. At Facets by Susong, we meticulously select each stone and pour our passion into every detail, ensuring your jewelry is as unique as your love. Trust our expertise to make your milestone unforgettable."
• •Headline: "Your Vision, Our Expertise. The Perfect Union in Custom Jewelry." Body: "Dreaming of a one-of-a-kind piece? From the initial sketch to the final polish, our design experts at Facets by Susong work closely with you, blending time-honored techniques with cutting-edge technology. Let us create a piece that speaks volumes about your individual style and sentiment."
• •Headline: "Generations of Trust, Moments of Joy." Body: "Since 1935, Facets by Susong has been a cherished part of countless celebrations. We believe fine jewelry is an expression of life's most significant emotions. Experience the warmth of our service and the unmatched quality of our handcrafted designs. Visit our showroom and let us help you find or create the perfect heirloom."
• •Headline: "The Art of Personalization, The Science of Gemology." Body: "At Facets by Susong, passion meets precision. Our GIA Graduate Gemologists ensure the highest quality, while our artisans bring your unique desires to life. Whether it's a custom engagement ring or a reimagined heirloom, expect nothing less than perfection and a piece that tells your story beautifully."