Brand Tone

Sentimental and Heartfelt, Personal and Unique, Celebratory, Friendly and Approachable

Brand Values

• •Celebrating Connections: The core of the brand revolves around helping people express love and appreciation for one another.
• •Preserving Memories: Their products aim to capture and immortalize significant life moments.
• •Uniqueness and Personalization: They value offering gifts that are deeply personal and stand out from generic options.
• •Thoughtfulness in Gifting: The brand encourages a culture of giving meaningful presents that resonate with the recipient.
• •Quality and Craftsmanship: Implied through the presentation of their products and the desire to create lasting keepsakes.

Best Practices

• •Focus on Emotion: Always tap into the feelings behind the gift – love, joy, nostalgia, appreciation. Use evocative language that resonates emotionally.
• •Highlight Uniqueness: Continuously emphasize the personalized nature of the products and how they create one-of-a-kind experiences. Use words like "custom," "your own," "unique," "tailored."
• •Tell a Story (or Encourage It): Frame products within the context of relationships and special moments. Encourage customers to envision how the gift will fit into their own life stories. Use phrases like "imagine," "remember when," "celebrate your..."
• •Maintain a Warm and Approachable Voice: Whether it's an ad, a social media reply, or website FAQ, the language should always be friendly, helpful, and inviting. Avoid overly formal or transactional Tones.
• •Create a "Word Bank" of On-Brand Terms: Develop a list of preferred words and phrases that align with the sentimental, personal, and celebratory tone (e.g., "cherish," "forever," "heartfelt," "celebration," "special," "memory," "connection," "unique") and use them consistently across all communications.

Social Perception

Positive: Customers generally perceive Orina Gift as a source of beautiful, unique, and meaningful gifts. They are seen as a go-to for special occasions. Emotionally Resonant: The brand successfully connects with customers on an emotional level, with many sharing stories of how the gifts have touched them or their loved ones. Reliable for Customization: Users trust them to accurately create personalized items as ordered. The general sentiment in the personalized gift market is positive, with customers valuing the ability to create something unique and meaningful.

Copy Examples

• •Facebook/Instagram Ad: "Capture the night your stars aligned. ✨ Our custom star maps are more than just a gift; they're a timeless reminder of a moment that changed everything. Perfect for anniversaries, birthdays, or just because. Design yours today and hold a piece of the universe forever. #OrinaGift #StarMap #CelestialLove #UniqueGift"
• •Product Description (Couple Portrait): "Turn your favorite photo into a work of art that tells your unique love story. Our custom couple portraits are hand-designed to capture the essence of your connection, creating a heartfelt keepsake you’ll both cherish for years to come. Celebrate your journey together. #PersonalizedPortrait #CoupleGoals #GiftForHer #GiftForHim #OrinaLoveStory"
• •Email Subject Line (Valentine's Promotion): "Make Their Heart Glow ✨ Unique Valentine's Gifts Inside..." Email Body Snippet: "This Valentine's Day, go beyond the ordinary. At Orina Gift, we believe in gifts that speak from the heart. Explore our collection of personalized treasures, from the stars that witnessed your first kiss to the song that defines your love. Create a moment that lasts a lifetime."
• •Website Banner: "Celebrating Life's Special Moments. Unique, Personalized Gifts Crafted with Love. Find the perfect way to say 'You're one of a kind.'"
• •Pinterest Pin Description: "Gift Idea Alert! 🌸 A custom birth flower bouquet print that blooms all year round. The perfect thoughtful and personalized gift for mom, a best friend, or anyone special. What's your birth flower? #BirthFlower #PersonalizedGift #ThoughtfulGifts #OrinaGift #GiftInspo"