Brand Tone

Accessible, Aspiringly Current, Functional/Direct

Brand Values

• •Passion for beauty and skincare
• •Helping customers discover unique beauty
• •Enhancing confidence through high-quality products and expert advice
• •Diversity and Inclusivity
• •Convenience
• •Wide selection

Best Practices

• •Define and Document Your Brand Voice
• •Focus on "You" (The Customer)
• •Highlight Core Values Consistently
• •Maintain Visual and Textual Cohesion
• •Regularly Audit and Refresh Content

Social Perception

Limited Current Perception. Generic Online Retailer. Potential Trust Issues.

Copy Examples

• •✨ Glow up alert! ✨ Discover the secret to radiant skin with our newest arrivals. Swipe to see the magic, tap to make it yours. Because you deserve to shine! #FaceSelections #NewCollection #BeautyFinds #SkincareSecrets #TreatYourself
• •Unlock your unique beauty with Face Selections! From everyday essentials to those special-occasion showstoppers, we've curated the best in makeup and skincare just for you. Quality you'll love, prices you'll adore. Shop now and let your confidence bloom! [Link] #BeautyForAll #MakeupLover #SkincareRoutine #ShopFaceSelections #ConfidenceBoost
• •Your Beauty Refresh Starts Now! Up to 30% Off Inside ✨
• •From subtle daytime chic to dazzling evening glamour, this palette does it all. Packed with pigment and designed for effortless blending, it’s your go-to for expressing every facet of your beauty. High-quality, cruelty-free, and ready to play. #EyeshadowPalette #VersatileBeauty #MakeupEssentials #FaceSelectionsQuality
• •Discover Your Signature Look. Quality Beauty. Accessible Prices. Free Shipping Over $50!