Brand Tone

Aspirational, Professional, Glamorous, polished, sophisticated, and luxurious.

Brand Values

• •Enhancing Natural Beauty
• •Artistry and Precision
• •Quality and Integrity
• •Exclusivity and Celebrity

Best Practices

• •Use Elevated Language: Employ sophisticated and evocative words like "luminous," "radiant," "uncompromising," "curated," and "signature" to maintain a premium feel. Avoid overly casual slang or jargon.
• •Focus on "The Glow": Consistently reference the "Rob-Glow" or the concept of a "glow" to reinforce the brand's unique selling proposition and signature style.
• •Highlight Expertise and Artistry: Frame communications around the professional skill and artistic vision of Rob Sargsyan. Mentioning his techniques or philosophy adds authority and depth to the brand story.
• •Leverage Aspiration: Subtly weave in references to celebrity clients, red carpets, and high-fashion work to maintain the brand's aspirational and exclusive positioning.
• •Emphasize Benefits, Not Just Features: Instead of just listing that a product is long-wearing, describe the confidence that comes from makeup that stays flawless all day. Connect the product's qualities to the user's desired feeling or outcome (e.g., "radiate confidence," "achieve a flawless finish").

Social Perception

The public and clients perceive FacesbyRob as an elite brand synonymous with celebrity glamour and impeccable results. Rob Sargsyan is viewed as a master of his craft, especially known for his signature "Rob-Glow," which is highly sought after. His products, like "The RobGlow Book," are seen as a way for consumers to achieve his professional-level results at home. The brand is trusted and highly recommended, particularly within the competitive Los Angeles beauty and wedding scene.

Copy Examples

• •Unlock the secret to red carpet radiance. The RobGlow Book was crafted not to change your beauty, but to celebrate it. Each pigment is designed for a flawless, fresh finish that enhances your natural glow. This is more than makeup; it's your signature aesthetic. #RobGlow #FacesbyRob #LuxuryBeauty
• •Welcome to the Glow. Experience the art of makeup, perfected. The signature touch of FacesbyRob, coveted by Hollywood's elite, is now yours. Discover the collection.
• •Command attention with a single swipe. The Lover Lip Duo delivers a deep, timeless red with uncompromising pigment and a creamy, long-lasting formula. Precision-lined and flawlessly filled, this is the ultimate power lip for an unforgettable presence.
• •For years, the 'Rob-Glow' has been a closely guarded secret of the celebrity world. Today, we invite you to make it your own. We are proud to introduce [New Product Name], expertly formulated to deliver that signature, luminous finish you've seen on the red carpet. Discover the artistry. Embrace the glow.
• •FacesbyRob is built on a simple, powerful philosophy: makeup should complement, not conceal. Founder and renowned makeup artist Rob Sargsyan brings his finely tuned sense of glamour and precision to every product, empowering you to achieve the flawless, fresh-faced confidence of his celebrity clientele.