Brand Tone

Professional & Expert, Friendly & Approachable, Confident & Empowering, Modern & Trendy

Brand Values

• •Quality & Expertise
• •Customer Satisfaction & Experience
• •Enhancing Natural Beauty
• •Confidence Building
• •Personalization

Best Practices

• •Know Your Audience: Understand who you're talking to. For Faces Beauty Studio, it’s likely individuals seeking to enhance their appearance, save time on their beauty routines, and boost their confidence. Tailor language to resonate with their desires and concerns.
• •Blend Professionalism with Personality: While showcasing expertise is crucial, don't be afraid to inject personality, especially on platforms like TikTok and Instagram. Use friendly, approachable language but maintain a standard of quality in your communication.
• •Focus on Benefits, Not Just Features: Instead of just saying "We offer microblading," explain the benefit: "Wake up with perfect brows and save time every morning with our expert microblading." Highlight how your services improve clients' lives and confidence.
• •Be Visually Consistent with Your Tone: Ensure the language used in captions and text overlays on images/videos matches the visual style. A clean, professional visual should be paired with clear, confident, and friendly copy.
• •Create a Tone of Voice Guide: Develop a simple document outlining key brand voice attributes (e.g., "Confident, not arrogant," "Friendly, not silly," "Expert, not jargon-filled"), along with do's and don'ts and examples. This helps ensure anyone creating content stays consistent.

Social Perception

Positive, Skilled & Professional, Transformative, Friendly & Welcoming

Copy Examples

• •Instagram Post (Before & After Brows): Wake up with perfect brows, every day! ✨Swipe to see the stunning transformation. Our microblading service doesn't just reshape your brows, it redefines your morning routine. Ready for your own brow glow-up? Tap the link in bio to book! #FacesBeautyStudio #BrowTransformation #MicrobladingMagic #StatenIslandBeauty #PAbeauty #ConfidenceBoost
• •Facebook Ad (Lash Extensions): Tired of mascara? Discover the allure of effortless beauty with our luxurious lash extensions. At Faces Beauty Studio, we customize your lashes to enhance your natural sparkle. Book your appointment today and flutter those fabulous lashes! Visit www.facesbeautystudio.com. #LashLove #StatenIslandLashes #PAlashes #BeautySimplified #FacesBeautyStudio
• •TikTok Video Caption (Day in the studio): Just another magic Monday here at Faces Beauty Studio! 🤩 From brow laminations to fresh lash sets, we're all about making you feel amazing. What service are you dreaming of? Let us know in the comments! 👇 #BeautyStudioLife #BrowGoals #LashGoals #StatenIslandNY #WhitehallPA #FacesBeautyCrew #ClientLove
• •Website Homepage Snippet: Welcome to Faces Beauty Studio – Where your unique beauty is celebrated and enhanced. Our expert artists in Staten Island and Whitehall, PA, are dedicated to providing top-tier services, from flawless brow sculpting to captivating lash extensions, all in a friendly and professional atmosphere. Invest in yourself, you deserve it. Explore our services.
• •Promotional Email Subject: Unlock Your Best Brows Yet at Faces Beauty Studio! Hi [Client Name], Ready to say goodbye to your brow pencil for good? At Faces Beauty Studio, we specialize in creating beautiful, natural-looking brows that frame your face perfectly and boost your confidence. Whether it's microblading, ombre brows, or a lamination, let our experts work their magic. Book your consultation today and let's find your perfect arch! [Link to Booking]