Brand Tone

Innovative, Community-Focused, Aspiring to be Supportive

Brand Values

• •Customization & Personalization
• •Creativity & Design
• •Community & Collaboration
• •Innovation & Leading Edge
• •Choice & Variety

Best Practices

• •Focus on the user experience, address concerns about app performance and customer support proactively.
• •Highlight the vast selection of watch faces and the ability to personalize smartwatches.
• •Emphasize the innovative aspects of the Facer Creator tool and the platform's commitment to design.
• •Showcase designer spotlights and brand collaborations to reinforce creativity and design value.
• •Communicate updates and solutions to technical issues transparently to improve user trust.

Social Perception

Seen as a go-to platform for a wide variety of watch faces and a powerful tool for creators. Mixed perception due to app performance issues and customer support responsiveness.

Copy Examples

• •Transform your smartwatch daily! Explore thousands of unique watch faces and find the perfect style for you.
• •Unleash your creativity with Facer Creator! Design, publish, and share your own watch faces with the world.
• •Join the Facer community! Connect with designers, enthusiasts, and explore endless possibilities for your smartwatch.
• •Don't be default. Personalize your smartwatch and express your unique style with Facer.
• •Discover official brand collaborations and exclusive designs from top artists. Elevate your smartwatch experience with Facer.