Brand Tone

Empowering and Confident, with a secondary tone of Approachable and Community-Oriented.

Brand Values

• •Empowerment and Self-Love
• •Inclusivity
• •High-Quality, Ethical Products
• •Community Engagement
• •Authenticity

Best Practices

• •Lead with Empowerment: Start with an action verb or a powerful statement. Instead of "Our new lipstick is...," try "Command the room with..." Frame every product as a tool for confidence.
• •Weave in Your Values: Seamlessly mention "vegan," "cruelty-free," or "Black-owned" in your copy. This reinforces brand identity and appeals to conscious consumers. It's not just a feature; it's who you are.
• •Speak Directly to the Customer: Use "you" and "your" frequently. Create a direct conversation that makes the customer feel seen and understood. Phrases like "your vision," "your confidence," and "for every shade of you" are effective.
• •Balance Boldness with Community: While the tone is confident and daring, maintain an approachable feel. Ask questions in social media captions, share user-generated content, and use welcoming language for service-based posts (like the "Face Me Experience").
• •Create a Lexicon of Power Words: Develop a list of on-brand words to use consistently. Examples for Face Me Beauty Cosmetics include: Empower, Define, Own, Fearless, Unstoppable, Bold, Confident, Unapologetic, Glow, Fierce, Defy. Using these words repeatedly will solidify the brand's powerful tone.

Social Perception

The public perception of Face Me Beauty Cosmetics is positive, built on the strength of its products and empowering brand message. It is recognized as a Black-owned brand. The brand engages its audience on social media (especially TikTok) with quick tips and product showcases, fostering an interactive and modern image, highlighted by their tagline "Where Kisses Connect... Not Transfer". Professional makeup services in the DMV area also add credibility and community connection.

Copy Examples

• •Define your own terms. Our new 'Unstoppable' Liquid Matte is here to make your statement without saying a word. Rich, pigmented, and won't back down. Because confidence is your best accessory. Cruelty-free and Black-owned. Tap to shop your power. #FaceMeBeauty #Unstoppable #MatteLipstick #OwnYourConfidence
• •Don't just face the day, own it. We believe the right makeup is a tool for self-love and radical confidence. To help you build your arsenal, we're giving you 20% off all eyeshadow palettes for the next 48 hours. Create the looks that show the world exactly who you are.
• •Beauty That's Bold. Values That Are Bolder. Vegan, Cruelty-Free, and unapologetically pigmented cosmetics designed for every shade of you.
• •From running errands to running the world. Our 'Fearless' palette and 'Deep' liquid lipstick are the only partners you need. Long-lasting, high-impact, and always cruelty-free. ✨ #Faced #GlowUp #MakeupTransition #BlackOwnedBusiness
• •In the DMV area and dreaming of a flawless bridal look? The "Face Me Experience" is more than just makeup—it's a personalized service that enhances your natural beauty and ensures your confidence shines through from the first look to the last dance. Book your consultation today and let's create magic.