Brand Tone

Promotional, aspirational, and value-driven, highlighting affordability, quality, and fashion with enthusiastic, visually focused language. It's direct, accessible, and supportive, shifting to interactive and community-oriented on social media, especially Instagram.

Brand Values

• •Affordability
• •Quality
• •Fashion & Style
• •Customer Convenience
• •Variety

Best Practices

• •Lead with Value: Always open with the most compelling benefit for the customer—whether it's the price, the look, or the convenience. Phrases like "free shipping" and "easy returns" should be prominent.
• •Use Aspirational and Sensory Language: Incorporate words that evoke a feeling of beauty, confidence, and style. Use descriptive terms for hair texture and appearance, like "silky straight," "luscious waves," and "flawless melt."
• •Leverage Social Proof: Actively encourage and feature customer photos and reviews in your copy. Use phrases like, "Join the Artshow Babes" or "See why our customers are obsessed" to build trust and community.
• •Maintain a Consistent Promotional Cadence: Regularly communicate offers, discount codes, and sales. Create a sense of urgency with time-limited promotions to drive immediate action.
• •Adapt Tone for Each Platform: While the core message of affordability and style remains, the delivery should be tailored. Keep it visual and community-focused on Instagram, inspirational and solution-oriented on Pinterest, and direct and benefit-driven for Facebook ads and email.

Social Perception

Generally positive, with a strong, engaged community on Instagram. The brand is perceived as a reliable source for affordable human hair wigs, though online reviews are mixed, typical for the industry.

Copy Examples

• •Stop scrolling. ✨ Your new favorite wig has arrived. Introducing the HD Illusion Lace Wig—where the lace? We don’t know either. 😉 Melt-in-your-skin lace for a flawless, straight-from-the-scalp look. Tap the link in bio to be the first to own it. #Artshowhair #HDWig #FlawlessInstall
• •Your style, your rules, your week. Go from Monday-chic to Friday-fierce without commitment. Our collection of affordable, high-quality human hair wigs makes it easy to switch up your look in minutes. Free shipping & 30-day returns guaranteed. Shop your new identity now! #HairVersatility #AffordableWigs #Artshowhair
• •@[CustomerName] is giving us LIFE in our 24" Body Wave wig! 😍 We love to see how you style your Artshowhair. Tag us for a chance to be featured! ✨ #ArtshowBabe #CustomerLove
• •Ready for a hair refresh? We thought so. As a thank you for being part of the Artshowhair family, we're giving you an exclusive 35% OFF your next order. Find your perfect match—from sleek bobs to luscious curls. Use code **SAVE35** at checkout. Offer ends Sunday! Don't wait.
• •Say goodbye to hours of styling and hello to instant confidence. Our glueless human hair wigs are your secret weapon for a perfect hair day, every day. Easy to install, comfortable to wear, and endlessly stylish. Discover your perfect wig at Artshowhair. #WigHacks #EasyHairstyles #HumanHairWig #Artshowhair