Brand Tone

Friendly, empowering, and sassy, using colloquial and conversational language.

Brand Values

• •Empowerment and Self-Care
• •Inclusivity and Community
• •Ethical and Sustainable Practices
• •Quality and Practicality
• •Family-run Business

Best Practices

• •Embrace the "Sassy" Friend Persona: Write as if you're talking to a close friend. Use conversational language, contractions (like "you're" and "it's"), and encouraging words.
• •Lead with Empowerment: Frame your products not just as organizational tools, but as instruments for self-improvement, confidence-building, and mental well-being.
• •Use Visual and Emotive Language: Incorporate emojis, vibrant descriptions, and words that evoke positive feelings to match the brand's colorful aesthetic and uplifting message.
• •Foster Community: Use inclusive language like "sis," "we," and "our community" to make your audience feel like they are part of a supportive group.
• •Stay Authentic to Your Roots: Continue to share the story of being a family-run, LGBTQ+ owned business with strong ethical values. This transparency builds trust and resonates deeply with your target audience.

Social Perception

Perceived as a positive, motivational, and authentic brand; seen as a partner in personal growth and wellness, with highly-rated products and a fun, inspiring aesthetic.

Copy Examples

• •Spill the tea, sis! 🍵✨ Your brand-new Fabulous Planner is here to help you slay your goals and own your day. Packed with everything you need to get organized and a whole lot of sass. Ready to make some magic happen? Tap the link in bio! #FabulousPlanning #PlannerAddict #GoalGetter
• •Feeling overwhelmed? We get it. Our Anxiety Journal is like a cozy chat with your bestie. It’s a safe space to untangle your thoughts, celebrate the small wins, and remember how incredibly strong you are. Designed with love, for the days you need it most. 💖 #MentalHealthMatters #SelfCare #YouGotThis
• •(Video shows a person excitedly unboxing a planner) That feeling when your Fabulous Planning order arrives! 🤩 Get ready to conquer your to-do list, track your wellness, and add a pop of color to your life. What are you planning first? Let us know in the comments! 👇 #FabulousUnboxing #StationeryHaul #PlannerCommunity
• •Hey Fabulous! Your weekly dose of inspo is here ✨
• •Tired of boring planners? So were we! That’s why we created Fabulous Planning – stationery that’s as vibrant and unique as you are. Join our amazing community of goal-getters and start planning a life you love. Shop our bestselling journals now and get 10% off your first order! #PlanFabulous #SassyStationery #Journaling