Tono de Marca

Friendly, Approachable, Positive, Encouraging, Sassy, Fun, Inclusive, Welcoming, Ethical, and Caring

Valores de Marca

• •Empowerment & Self-Improvement
• •Creativity & Fun
• •Community
• •Ethical Practices & Sustainability
• •Authenticity & Inclusivity
• •Quality

Mejores Prácticas

• •Develop a "Brand Voice Chart": Create a document outlining key characteristics of your brand voice (e.g., words to use, words to avoid, level of formality, use of humor/emojis, common phrases like "sis," "honey," "gorgeous"). Share this with anyone creating content.
• •Stay True to Your "Why": Always circle back to the core reasons Fabulous Planning exists – to empower, to bring joy to organization, to support mental well-being, and to do so ethically. Let this purpose shine through in your language.
• •Embrace Your Community's Language:** Pay attention to how your customers talk and interact. Incorporate their lingo (where appropriate) to make the brand feel more relatable and part of the conversation, reinforcing the "fam" and "flock" feeling.
• •Visual and Verbal Harmony:** Ensure the tone of the copy matches the visual aesthetic. Fabulous Planning is vibrant, colorful, and fun – the language should mirror this energy, avoiding overly corporate or bland phrasing.
• •Review and Refine Regularly:** Periodically review your content across all platforms to ensure consistency. Get feedback, see what resonates most with your audience, and don't be afraid to tweak your approach while staying true to your core tone and values.

Percepción Social

Highly Positive, Motivational and Helpful, Trustworthy and Customer-Focused, Appreciation for Ethical Stance, Engaging Community

Ejemplos de Copy

• •Instagram Post (New Product Launch): "Hey, gorgeous! ✨ Get ready to make your plans POP with our brand new [Product Name] digital planner! Packed with [Feature 1], [Feature 2], and a whole lotta sass, it’s designed to help you slay your goals and have fun doing it. Swipe up to snag yours and let’s get fabulously organized! #FabulousPlanning #DigitalPlanner #GetOrganized #SassyStationery"
• •TikTok Video Script (Journaling Prompt): "(Upbeat music, quick cuts of colorful planner pages) Feeling a bit blah? 🤔 Sis, we’ve got you! Grab your journal (digital or paper, you do you!) and try this prompt: ‘What’s one small thing I can do today that my future self will thank me for?’ Let that inspo flow! Show us your reflections using #FabulousJournaling! 💖 #MentalWellness #JournalPrompt #SelfLoveClub #FabulousPlanning"
• •Website Banner (Sale Promotion): "Treat Yo' Self! 🎉 Score [Discount Percentage]% OFF all digital stickers this week! It's time to add some extra fabulousness to your planner pages without breaking the bank. Go on, you deserve it, honey! Shop now before they’re gone! 😉"
• •Email Newsletter Snippet (Community Focus): "Hey Fabulous Fam! 💖 We’re SO incredibly grateful for every single one of you. Seeing how you use your planners to chase your dreams truly makes our hearts flutter! 🥹 This month, we’re spotlighting [Customer Story/Testimonial]. Want to be featured? Tag us @fabulous.planning! Let's keep inspiring each other! ✨ #FabulousCommunity #PlannerLove"
• •Product Description (for an organizer): "Who said organization has to be boring? Not us! Our [Organizer Name] is here to keep your life in check with a splash of color and a dash of fabulous. With space for [details], it’s not just an organizer; it’s your new BFF in conquering chaos. Get ready to plan like a boss! 💪 #PlannerAddict #StationeryLove #FabulouslyOrganized"