Brand Tone

Warm, Elegant, and Caring

Brand Values

• •Customer Obsession/Satisfaction
• •Quality & Excellence
• •Care & Empathy
• •Passion & Creativity
• •Meaningful Connections
• •Professionalism & Respect

Best Practices

• •Embrace "You" and "Your": Focus the language on the customer and their needs or the recipient and their feelings. (e.g., "to make *your* loved one feel cherished," "help *you* express...")
• •Use Evocative & Sensory Language: Describe the beauty, freshness, and emotional impact of the flowers and gifts. Words like "radiant," "velvety," "handcrafted," "heartfelt," "cherished," "elegant," and "joyful" align with their tone.
• •Maintain a Helpful & Kind Voice: Whether it's in product descriptions, social media replies, or email communication, ensure the tone is supportive, understanding, and genuinely caring.
• •Showcase Passion & Artistry (Subtly): Weave in phrases that reflect the team's dedication and the craftsmanship behind each arrangement (e.g., "designed with passion," "artfully arranged," "our dedicated florists").
• •Ensure Visuals and Text are Aligned: The elegance and warmth of the copy should be mirrored in the high-quality, beautiful imagery used across all platforms. The visual tone set by their Instagram is a good benchmark.

Social Perception

Fabulous Flowers is generally perceived very positively by its customers and the public as a high-quality provider, reliable service, creative & talented, caring & customer-focused, and trusted florist.

Copy Examples

• •Website Hero Banner: "Crafting More Than Flowers, We Deliver Feelings. Discover bespoke arrangements, designed with passion and delivered with care, to make their moment unforgettable. Experience the Fabulous Flowers touch today."
• •Instagram Post (New Bouquet Launch): "Elegance in every petal, warmth in every hue. ✨ Introducing our 'Serene Embrace' bouquet – a handcrafted symphony of the freshest blooms, designed to convey your deepest sentiments. Let us help you share a little piece of your heart. #FabulousFlowers #LuxuryBlooms #CapeTownFlorist #GiftWithLove #HandcraftedHappiness"
• •Email to a Repeat Customer: "Dear [Customer Name], It always brightens our day at Fabulous Flowers to help you celebrate life's special moments. As a thank you for your continued trust in us, enjoy complimentary delivery on your next order. Let's create another beautiful memory together. Warmly, The Fabulous Flowers Team."
• •Product Description (Sympathy Arrangement): "In moments of tenderness, let flowers speak the words of comfort and care. Our 'Gentle Thoughts' arrangement is thoughtfully designed with soft hues and delicate blooms to offer a message of heartfelt sympathy and support. Each one crafted with the utmost respect and empathy by our dedicated florists."
• •Facebook Ad (Seasonal Promotion): "Welcome the season with breathtaking beauty! 🌸 Fabulous Flowers brings you an exquisite collection of [Season] blooms, perfect for brightening your home or sending a radiant gift. Hand-selected for freshness and arranged with artistry, because every occasion deserves to be fabulous. Shop now for same-day Cape Town delivery."