Brand Tone

Health-conscious and Caring, Premium and Quality-focused, Trustworthy and Transparent, Approachable and Informative, Story-driven and Passionate

Brand Values

• •Health and Wellness
• •Quality and Purity
• •Freshness
• •Sustainability and Ethical Sourcing
• •Customer Satisfaction
• •Accessibility

Best Practices

• •Prioritize 'Gentle' & 'Pure': Consistently use language that emphasizes the low-acid, stomach-friendly, and clean nature of the coffee. Words like 'gentle,' 'smooth,' 'pure,' 'clean,' and 'comfort' should be staples.
• •Highlight Health Without Overstating Medical Claims: Focus on the benefit of being 'easy on the stomach' or 'reducing digestive discomfort' rather than making specific medical claims. Frame it as a way to enjoy coffee without common negative side effects.
• •Emphasize Quality and Origin: Regularly mention 'organic,' 'single-origin,' 'high-altitude,' 'specialty-grade,' and 'freshly roasted' to reinforce the premium nature of the product.
• •Incorporate the 'Story': Weave in elements of the brand's narrative – the search for pure coffee, the care in sourcing, the commitment to health and planet – to connect with consumers on an emotional level.
• •Maintain a Warm, Approachable, and Confident Voice: The tone should be reassuring and informative, like a knowledgeable friend guiding you to a better coffee experience. Avoid overly technical jargon but confidently state the product's benefits and certifications.

Social Perception

Positively Perceived, Especially by Health-Conscious Consumers. Taste and Quality Appreciated. Considered Premium/Expensive by Some. Trusted for its Certifications. Seen as a Story-Driven Brand.

Copy Examples

• •Headline: Rediscover Your Love for Coffee, Without the Regret. Body: At Fabula, we believe everyone deserves a perfect cup – one that’s rich in flavor, not acidity. Our organic, low-acid beans are kindly roasted to bring you pure coffee joy, gentle on your stomach. Sip freely.
• •Headline: Pure Beans. Pure Taste. Pure Comfort. Body: Experience the Fabula difference. Single-origin, USDA organic, and lab-tested for purity. Because what’s left out is just as important as what goes in. Taste the story of coffee crafted with care.
• •Headline: Your Morning Ritual, Elevated & Stomach-Friendly. Body: Don’t let stomach sensitivity dictate your day. Fabula’s low-acid coffee offers all the aroma and robust flavor you crave, with none of the discomfort. Start your day smoothly, every day.
• •Headline: From High-Altitude Farms to Your Freshly Brewed Cup. Body: Our journey is simple: find the world's purest organic beans, roast them to perfection just for you, and deliver a coffee experience that’s as delightful as it is digestible. That's the Fabula promise.
• •Headline: Certified Clean, Deliciously Smooth. Body: Worry less about molds, pesticides, or an acid kick. Fabula Coffee is USDA Organic, Fair Trade, and rigorously tested, ensuring every sip is simply exceptional and wonderfully gentle.