Brand Tone

The predominant tone is personal, sentimental, and appreciative. The communication style is warm and friendly, aiming to create a direct and emotional connection with the audience. The language used is simple, accessible, and heartfelt, avoiding overly technical or formal jargon, making customers feel like they are interacting with a person rather than a faceless company.

Brand Values

• •Personalization and Uniqueness
• •Emotional Connection
• •Artisanal Craftsmanship
• •Passion and Love
• •Simplicity and Elegance

Best Practices

• •Always Speak from the Heart: Use a warm, personal, and sincere tone in all communications. Write as if you are speaking to a friend, sharing something you are passionate about.
• •Focus on the 'Why,' Not Just the 'What': Don't just sell jewelry; sell the emotion and the memory behind it. Frame your products as tools for connection and storytelling.
• •Emphasize Craftsmanship and Origin: Consistently mention that the jewelry is designed and engraved in your French workshop. This reinforces the values of authenticity and quality craftsmanship.
• •Use Storytelling: Share the stories behind the pieces, whether it's the inspiration for a collection or a customer's experience. This builds a stronger emotional connection with your audience.
• •Maintain a Consistent Visual Language: Ensure that your photography and visuals align with your brand's tone—soft, elegant, and focused on the personal details of the jewelry. This creates a cohesive and recognizable brand identity.

Social Perception

The brand is perceived as a provider of charming and heartfelt personalized gifts. Customers express satisfaction with the sentimental value of purchases. It is seen as a go-to for special occasions to give something meaningful and unique. French craftsmanship contributes to a perception of quality and authenticity. The overall social perception is positive, focusing on the beauty and emotional resonance of the products.

Copy Examples

• •Introducing our 'Éternelle' Collection. Timeless pieces designed to capture your most cherished moments. Each one, a whisper of a memory, engraved with love, just for you. Discover the collection and tell your story.
• •More than a gift, it's a promise. Celebrate your unique love story with a personalized bracelet from our workshop. Engrave a date, a name, a secret message. Your love, beautifully told. Shop now and create a treasure that lasts forever.
• •We live for these moments. ✨ This beautiful necklace was created to celebrate a new life. A tiny footprint, a name, a world of love. Thank you for letting us be a part of your story. #FabriqueATresors #PersonalizedJewelry #NewMom
• •This Mother's Day, give her more than a jewel. Give her a memory she can hold. Our engraved lockets are the perfect home for your love. Personalize yours with a special message and make her day unforgettable. Order by [Date] for guaranteed delivery.
• •Voiceover: From our hands to your heart. Every piece tells a story. What will yours say? ✨ #HandmadeJewelry #Engraving #GiftIdeas #FabriqueATresors