Tono de Marca

Warm & Caring, Personal & Approachable, Whimsical & Playful, Artisanal & Trustworthy

Valores de Marca

• •Personalization & Uniqueness
• •Quality Craftsmanship
• •Celebration of Childhood & Family
• •Customer Delight
• •Made in France/Local Artistry

Mejores Prácticas

• •Develop a Brand Voice Guide: Create a simple document outlining key tone words (e.g., warm, whimsical, caring, artisanal), "words we use," and "words we avoid." Share this with anyone creating content.
• •Focus on "You" and "Your Child": Frame copy around the customer and the recipient of the gift, emphasizing the joy and connection the product will bring (e.g., "Imagine your little one's smile...").
• •Incorporate Storytelling: Briefly allude to the "elves" or the "magic" of the creation process. Highlight the care and individual attention that goes into each personalized item.
• •Use Gentle and Evocative Language: Employ words like "cherish," "snuggle," "precious," "magical," "dream," "joy," "tender," and "unique" to reinforce the warm and caring tone.
• •Maintain a Personal Touch in Communications: Even in automated messages or FAQs, ensure the language is approachable, friendly, and reflects the caring nature of the brand, just as the creator does in direct interactions.

Percepción Social

Highly Positive, Trusted Creator, Go-To for Personalized Gifts, High-Quality Products

Ejemplos de Copy

• •Product Description (Personalized Comforter): Wrap your little one in a world of softness with our personalized elf-made comforter. Lovingly embroidered with their name, it’s more than a snuggle buddy – it's a keepsake cherish for years to come. Crafted with care in France, for your most precious treasure.
• •Social Media Post (New Product Launch): ✨ Twinkle, twinkle, little star... a brand new creation has arrived at La Fabrique des Lutins! ✨ Discover our adorable [New Product Name], ready to be personalized just for your bundle of joy. Perfect for gifting a sprinkle of magic! #MadeInFrance #HandmadeWithLove #KidsGifts #LaFabriqueDesLutins
• •Email Newsletter Subject Line: A Little Elf Told Us... You'll Love These New Arrivals! 👶🎁
• •Website Banner (Holiday Promotion): Making Magical Memories, One Stitch at a Time. Explore our enchanting collection of personalized gifts, lovingly crafted by our elves in France. Find the perfect present to make their eyes sparkle!
• •About Us Snippet: Welcome to La Fabrique des Lutins, where tiny hands and big dreams inspire every creation. We believe in the magic of a personalized touch, crafting beautiful keepsakes in our French workshop that celebrate life's most joyful moments. From our family to yours, with love.