Brand Tone

Creative, Accessible, and Supportive

Brand Values

• •Creativity and Customization
• •Quality
• •Customer-Centricity and Accessibility
• •Ethical and Local Production

Best Practices

• •Use Empowering and Creative Language: Employ action-oriented verbs like "create," "design," "make," and "imagine." Frame the narrative around the customer's creative potential and how Fabricsverse is the tool to unlock it.
• •Maintain a Friendly and Approachable Tone: Keep the language simple, positive, and encouraging. Use contractions (e.g., "you're," "it's") to sound more conversational. Engage with the audience by asking questions in social media captions.
• •Highlight Key Values in Messaging: Consistently weave in the core values of customization (low minimums, upload your own design), quality (vibrant prints, durable fabrics), and local production (printed in the UK) across all platforms.
• •Speak the Language of Your Niche: Use relevant hashtags and terminology that resonates with the sewing, crafting, and small-scale fashion design communities (e.g., #memade, #sewistsofinstagram, #fabricdesign). This shows you understand and are a part of their world.
• •Be Transparent and Helpful: In FAQs, product descriptions, and customer service interactions, be clear and upfront about the printing process, including potential variations, as seen on the "Common Questions" page. This builds trust and manages customer expectations effectively.

Social Perception

Positive and Reliable with a Niche Following

Copy Examples

• •Your next project is calling. 📞 Our new 'Groovy Geo' print just dropped, and it's ready to become your next masterpiece. Printed on our signature stretch-flex fabric, it's perfect for leggings, swimwear, or whatever you dream up. Stop scrolling, start creating. #Fabricsverse #CustomFabric #SewingInspiration
• •Tired of the same old fabric suppliers? Bring your brand to life with custom prints from Fabricsverse. With 1-meter minimums and UK-based printing, we're here to help your small business stand out. Upload your design today and let's create something amazing together. #SupportSmallBusiness #FabricPrinter #FashionDesigner
• •We believe creativity shouldn't have a minimum order. Fabricsverse was born from a passion for turning bold ideas into tangible, beautiful fabrics. Whether you're a kitchen-table crafter or a seasoned designer, we're your partner in print. With vibrant, quality fabrics printed right here in the UK, we're here to help you make your mark.
• •Sustainable style starts with the right fabric. Did you know we offer printing on recycled and eco-friendly materials? Create beautiful things that are kinder to the planet. Explore our ECO fabrics and start your next conscious creation. #EcoFriendlyFabric #SustainableSewing #DIYFashion
• •That four-way stretch though! 🙌 Our custom prints are made to move with you. What would you make with this? Tell us in the comments! 👇 #sewingtiktok #fabric #stretchfabric #customprint