Brand Tone

Enthusiastic, Friendly, and Inspiring.

Brand Values

• •Quality and Curation
• •Community
• •Inspiration and Creativity
• •Customer-Centric Service
• •Sustainability

Best Practices

• •Lead with Passion: Always use enthusiastic and positive language. Words like "beautiful," "gorgeous," "scrumptious," and "excited" should be staples. The copy should reflect genuine passion for the craft.
• •Build Community with Questions: End social media posts and newsletters with open-ended questions to encourage engagement. Actively feature and celebrate customer creations to make them feel like a valued part of the brand.
• •Tell the Story: Weave the brand's personal story into the copy where appropriate. Remind customers that Fabric Sauce is run by a real person (Mandy) from a farm in the bushthis builds authenticity and connection.
• •Focus on the "Feeling": Sell the creative experience, not just the fabric. Use descriptive, sensory language that helps the customer imagine the feel of the fabric and the joy of the creative process.
• •Maintain a Consistent Voice Across All Platforms: Whether writing a product description, an Instagram caption, or a customer service email, the tone should always be friendly, personal, and encouraging. Create a simple style guide with key brand words and phrases to ensure consistency.

Social Perception

Highly Positive and Trusted.

Copy Examples

• •✨ Prepare for a splash of colour! Our brand-new collection from [Designer Name] has just landed in the shop, and it’s every bit as dreamy as we’d hoped. From radiant florals to bold geometrics, these prints are just waiting to be stitched into something magical. What masterpiece are you dreaming of creating with these? Let us know below! 👇 #FabricSauce #NewCollection #ModernQuilting #AussieSewingCommunity
• •A little bit of happy mail is heading your way! 💌 (Body snippet): "Hello [Customer Name]! We've packed your latest order with love and care, and it's officially on its journey to you. We absolutely cannot wait to see the beautiful things you create. Thank you for letting us be a part of your creative process!"
• •Get ready to feast your eyes on our 'Sunset Sorbet' fabric bundle! We’ve hand-picked five scrumptious fat quarters that blend the dreamy pinks of a summer sunset with a zesty hint of citrus orange. Made from silky-soft, Oeko-Tex certified cotton, this bundle is the perfect ingredient for a quilt that feels as good as it looks. Let your creativity flow!
• •Looking for modern, vibrant fabrics that spark joy? ✨ Welcome to Fabric Sauce! We're an online fabric shop based in rural NSW, shipping a rainbow of inspiration all across Australia. Founded by a fellow maker, we pride ourselves on friendly service and a curated selection of high-quality designer fabrics. Come find the 'secret sauce' for your next project! Shop now and enjoy free shipping on orders over $180.
• •Stitch Your Story. Create with Colour. Discover fabrics that inspire you to make something beautiful. Welcome to your happy place.