Brand Tone

Aspirational, Authentic, Customer-Centric

Brand Values

• •Heritage
• •Quality
• •Accessibility

Best Practices

• •Emphasize Heritage and Craftsmanship: Always connect the products back to the rich textile legacy of India and the skilled artisans who create them. Use storytelling to highlight the journey of the fabric from the loom to the customer.
• •Maintain a Visually Rich and Elegant Aesthetic: Ensure all visual content on social media and the website is high-quality, showcasing the texture, color, and drape of the fabrics in an aspirational manner.
• •Engage with the Creative Community: Actively feature customer creations and testimonials. This reinforces the brand's customer-centric approach and builds a community around shared passion for design and textiles.
• •Be Transparent and Responsive: While highlighting positive aspects, it is crucial to address customer concerns about quality and policies openly and professionally. Improving communication around the return policy and quality control can help mitigate negative perceptions.
• •Use Language that Inspires Creativity: The copy should not just sell fabric, but sell the potential of what that fabric can become. Use evocative and descriptive words that spark the imagination of designers and creators.

Social Perception

Largely positive, praised for extensive variety, high-quality natural fabrics, timely delivery, and responsive customer service. Some criticism exists regarding inconsistent product quality and a restrictive no-return policy.

Copy Examples

• •Weave your own story. Introducing the 'Heritage Bloom' collection, a curated selection of hand-block printed cottons inspired by the timeless artistry of Indian textiles. Straight from our looms in Surat to your design studio.
• •From a simple thread to a stunning creation. We are constantly inspired by what you create with our fabrics! Tag us in your next masterpiece for a chance to be featured. #FabricPanditCreations
• •The touch of tradition, the feel of luxury. Discover our premium range of Tussar silks and pure linens, crafted for the discerning creator. Experience the Fabric Pandit difference.
• •Empowering creativity, one yard at a time. As a part of a 30-year textile legacy, we provide designers and boutique owners direct access to high-quality, natural fabrics at factory prices. Let's grow together.
• •Your next design deserves the best. For a limited time, enjoy 20% off our bestselling fabrics. We've handpicked these just for you, knowing your passion for quality and elegance.