Brand Tone

Passionate, Enthusiastic, Helpful, Educational, Friendly, Approachable, Quality-Driven, Discerning, Eco-Conscious, Responsible, Supportive, Enabling, Authentic

Brand Values

• •Quality
• •Sustainability & Eco-Consciousness
• •Customer Connection & Community
• •Creativity & Collaboration
• •Education & Empowerment
• •Accessibility
• •Integrity & Passion
• •Woman-Led & Veteran-Owned Pride

Best Practices

• •Speak the 'Maker' Language: Use terminology and address pain points/aspirations relevant to sewers, designers, and crafters (e.g., 'stitch,' 'create,' 'draft,' 'pattern,' 'sustainable materials,' 'durable finish').
• •Lead with Passion and Enthusiasm: Let genuine excitement for the products and the creative process shine through. Use evocative and inspiring language.
• •Emphasize Eco-Consciousness and Quality: Consistently highlight the sustainable aspects of fabrics (like cork being vegan and earth-friendly) and the high-performance characteristics (durability, ease of use, luxury feel).
• •Be Helpful and Educational: Frame copy not just as selling a product, but as offering a solution or inspiration. Integrate tips, suggest uses, or direct users to tutorials and resources.
• •Foster Community and Authenticity: Encourage interaction, share customer creations (with permission), and maintain a friendly, approachable voice that reflects the brand's value of authentic relationships. Share behind-the-scenes glimpses or the 'why' behind the brand when appropriate.

Social Perception

Reputable Source for Specialty Fabrics, High-Quality Products, Eco-Friendly Focus, Supportive of Makers, Good Customer Experience, Inspiring and Knowledgeable

Copy Examples

• •Unlock Your Next Masterpiece. ✨ Discover our curated collection of eco-conscious cork, luxurious waxed canvas, and vibrant botanical dyes. Quality fabrics for discerning makers. #FabricFunhouse #SustainableSewing #MakersGonnaMake
• •Meet [Pattern Name] Cork Fabric – where sustainability meets stunning design! Harvested with care in Portugal, this durable, vegan, and oh-so-easy-to-sew cork is ready to bring your boldest ideas to life. From statement bags to unique home décor, create something extraordinary that’s kind to the planet. What will you make? #CorkLove #EcoChicFabric #CreateWithFFH
• •More than just fabric, we're a community. Founded by a veteran with a passion for making, Fabric Funhouse is dedicated to sourcing unique, high-performance, and eco-friendly textiles that inspire. We believe in quality, creativity, and the joy of bringing your vision to stitch! Join our Funhouse family. #VeteranOwned #WomanLed #FabricPassion
• •Subject: New Arrivals + A Little Inspiration from the Funhouse! Hey Makers! Get ready to be inspired – our latest collection of [mention specific fabric, e.g., artisan-dyed waxed canvas] has just landed, alongside a new tutorial on our YouTube channel to help you master [specific technique]. At Fabric Funhouse, we’re all about enabling your creativity with the best materials and know-how.
• •What are you dreaming up this week? 🧵 We love seeing your #FabricFunhouseCreations! Share your latest project made with our fabrics for a chance to be featured. Let's celebrate the incredible talent in our maker community! #SewInspired #CommunityOverCompetition #EcoFriendlyCrafts