Brand Tone

Elegant, Heritage-Focused, and Authoritative. The brand uses descriptive and evocative language to portray luxury and timeless beauty, deeply rooted in India's culture and tradition, while acting as an expert guide in Indian textiles.

Brand Values

• •Authenticity and Craftsmanship
• •Quality and Premium Selection
• •Customer Empowerment and Creativity
• •Accessibility

Best Practices

• •Lead with Heritage: Always connect the product to its roots by telling the story of the weave, region, or artisans.
• •Use Evocative, Sensory Language: Employ words that appeal to touch and sight to make the fabric tangible and justify premium positioning.
• •Maintain an Authoritative, Educational Tone: Position the brand as a trusted expert through content like blogs and guides that educate and build credibility.
• •Emphasize Creativity and Personalization: Speak to the customer's creative spirit, highlighting customization and endless possibilities.
• •Be Consistent Across All Channels: Ensure the tone of elegance, heritage, and authority is maintained consistently across all platforms for a cohesive brand identity.

Social Perception

Largely positive, centered on product quality, extensive collection, and appreciation for heritage. Customers praise the luxurious feel and appearance of fabrics. The brand is perceived as trustworthy, customer-centric, and building long-term relationships, despite some mixed older reviews for physical stores.

Copy Examples

• •Woven with stories of heritage, worn with a touch of grace. Our Banarasi silk is more than a fabric; it's a legacy of craftsmanship passed down through generations. Each thread tells a tale of royal courts and masterful artisans. Discover the art you can wear. #FabricBySinghanias #BanarasiSilk #HandloomLuxury #WearableArt #IndianHeritage
• •Fabric by Singhania's: Where Heritage is Woven into Luxury. Explore our curated collection of handloom fabrics, each with a story of its own. From the looms of our 2,500 artisans, directly to your creative hands.
• •Just Arrived: The Chanderi Collection — Ethereal, Elegant, Exclusively Yours. Light as air, rich in history. Discover the fabric of legends.
• •Your Vision, Our Authentic Fabrics. Don't just make a dress, create a masterpiece. Fabric by Singhania's offers an unparalleled range of premium, handwoven textiles to bring your designs to life. With customization available and a world of textures at your fingertips, what will you create today? Shop now for free shipping on orders above ₹3000.
• •Ethereal Ivory Organza - Sheer Elegance. Experience the delicate crispness and ethereal beauty of our premium Organza. Known for its lightweight and translucent quality, this fabric holds its shape beautifully, making it perfect for creating structured silhouettes, elegant layers, and dramatic details. A favorite for formal wear and bridal gowns, its history is as rich and luxurious as its feel. Let this fabric be the canvas for your most elegant creations.