Brand Tone

Friendly and Celebratory, Emotive and Heartfelt, Enthusiastic and Vibrant, Personal and Caring

Brand Values

• •Creating Happiness
• •Celebrating Special Moments
• •Personalization
• •Emotional Connection
• •Quality and Aesthetics

Best Practices

• •Always Lead with Emotion: Start with the feeling you want to evoke. Use words that connect with joy, surprise, love, and celebration, reflecting the "Fabricamos emociones" tagline.
• •Maintain a Friendly and Approachable Voice: Use contractions, exclamation points (where appropriate), and address the audience directly (e.g., "you," "your loved one"). Avoid overly formal or impersonal language.
• •Highlight Personalization: Consistently mention the customizable aspect of the products. Use phrases like "uniquely yours," "designed for them," "add your special touch."
• •Be Visually Descriptive and Enthusiastic: Use vivid language that helps customers imagine the product and the joy it will bring. Words like "stunning," "magical," "delightful," "vibrant" can enhance the copy.
• •Incorporate Calls to Action that Encourage Connection: Beyond just "Shop Now," use CTAs like "Create a Dream Today," "Share the Happiness," "Surprise Them Now," reinforcing the emotional and celebratory nature of the brand.

Social Perception

The brand is perceived as a provider of beautiful, personalized, and emotionally resonant gifts, particularly for celebratory occasions. They are likely seen as a reliable local option for creative and personalized gifting in their service area (CDMX and Edo Mex).

Copy Examples

• •Headline: Make Their Day Unforgettable! ✨ Body: Looking for a gift that speaks from the heart? At Fábrica de Sueños, we craft personalized emotions and deliver pure happiness. Surprise them today! #RegalaFelicidad #MomentosMágicos
• •Headline: The Perfect Surprise is Just a Click Away! 🎁 Body: Birthdays, anniversaries, or just because... Every occasion deserves a touch of magic. Discover our unique personalized gifts and balloon arrangements. Let's create a dream together! WhatsApp us: [Phone Number]
• •Headline: More Than Gifts, We Deliver Emotions. ❤️ Body: Each Fábrica de Sueños creation is made with love and designed to bring a smile. Tell us your idea, and we'll turn it into a memorable experience. #FabricamosEmociones #DetallesUnicos
• •Headline: Celebrate Big with Personalized Details! 🎉 Body: From stunning balloon bouquets to unique surprise breakfasts, we have everything to make their special day shine. Order now and let us be part of your joy! See our catalog: [Link to Website]
• •Headline: Your Dreams, Our Inspiration. Your Gift, Their Joy. ✨ Body: At Fábrica de Sueños, we believe in the power of a personalized touch. Let us help you design the perfect gift that tells your story. Because every detail counts. #RegalosPersonalizados #HechoConAmor