Brand Tone

Professional, Informative, Value-Oriented, Direct/Functional

Brand Values

• •Product Quality & Selection: Offering a wide array of professional-grade beauty products.
• •Accessibility: Making professional products available to a broader Canadian (and US) audience online.
• •Value for Money: Providing competitive pricing and discounts on premium products.
• •Customer Convenience: Emphasizing ease of online shopping, efficient delivery, and formerly, in-store pickup options.
• •Expertise (Implied): By stocking professional brands and providing informational content, they position themselves as knowledgeable in the beauty sector.

Best Practices

• •Maintain Professional Language: Use clear, concise, and industry-relevant terminology. Avoid overly casual slang while still being approachable. Ensure product descriptions are accurate and highlight professional-grade benefits.
• •Emphasize Value & Quality: Consistently weave in messaging about offering professional/premium products at competitive Canadian prices. Highlight sales and benefits clearly.
• •Be Informative and Solution-Oriented: Use blog posts, social media, and product descriptions to educate customers on how products can solve their beauty challenges (e.g., "Fighting Hair Loss with Nioxin").
• •Ensure Transparency: Clearly state shipping policies, return processes, and be upfront about product details. Address customer concerns or frequently asked questions proactively, like the blog post on product authenticity.
• •Responsive & Respectful Customer Interaction: While reviews on service are mixed, strive for a consistently helpful, respectful, and efficient tone in all customer service communications (email, social media responses) to build trust and address the negative perceptions some may have encountered.

Social Perception

Customers seeking professional/specific products: View Fabove.ca as a useful resource due to its extensive inventory, especially for items not easily found elsewhere or for finding better prices on known brands. Price-conscious shoppers: Are attracted by the competitive pricing and sales. General public/customer service experiences: There's a divide. While many transactions may be smooth, negative experiences related to customer service or product issues, when they occur, can significantly impact perception for those affected. The brand is generally seen as a legitimate online store. Trust: Scamadviser gives a positive trust score. However, the lack of BBB accreditation and some negative reviews can be a point of concern for some potential customers.

Copy Examples

• •Headline: Unlock Salon-Worthy Hair, Every Day. Body: Tired of compromising on your hair care? Fabove.ca brings Canada's top professional salon brands directly to you. Discover expert solutions for stunning results, all at prices you'll love. Shop [Brand Name] now!
• •Headline: Your Secret Weapon Against Hair Loss is Here. Body: Don't let thinning hair dim your confidence. Fabove.ca offers a curated selection of clinically-proven hair loss treatments like Nioxin and Revivogen. Take control and rediscover fuller, healthier-looking hair. Explore solutions.
• •Headline: Pro Stylists' Choice, Now In Your Hands. Body: Get the tools the experts trust! From high-performance FITI flat irons to versatile styling products, Fabove.ca equips you with everything needed for flawless looks. Elevate your style game today.
• •Headline: Premium Beauty, Smart Prices. That's Fabove.ca. Body: Why pay more for your favourite professional skincare and makeup? At Fabove.ca, we believe in luxury that's accessible. Browse our extensive collection and enjoy top-tier beauty without breaking the bank.
• •Headline: Fabove.ca: Your Canadian Hub for Professional Beauty. Body: From Vancouver to Halifax, get the best in professional hair care, styling, and beauty essentials delivered to your door. Wide selection, great value, and the brands you trust. Experience the Fabove difference.