Brand Tone

Fashion-forward, Trendy, Creative, Passionate, Approachable, Inclusive, Quality-Conscious, Customer-Focused

Brand Values

• •Innovative Design & Creativity
• •Quality
• •Style Expression
• •Customer Resonance & Care
• •Affordability with Chic

Best Practices

• •Use fashion-forward language: Use contemporary and trendy terms to describe clothing and styles.
• •Highlight creativity and passion: Words like 'inspired by,' 'crafted with,' 'passion for,' 'innovative' will reinforce this.
• •Avoid outdated language: Avoid overly formal or outdated terminology.
• •Showcase Versatility: Emphasize how Fabonics pieces can fit various occasions, from workdays to nights out, reinforcing the idea of a versatile wardrobe.
• •Incorporate customer-centric language: Use phrases that show you care about the customer's needs and preferences.

Social Perception

Fabonics is perceived as a destination for modern, unique, and stylish women's clothing, and as a small business brand that customers support.

Copy Examples

• •Shop Fabonics now!
• •Discover pieces as unique as you are.
• •Let's create together!
• •Your style statement starts here.
• •Crafted with passion and designed for you.