Brand Tone

Empowering & Confident, Informative & Reassuring, Modern & Trendy, Approachable & Friendly, Results-Oriented

Brand Values

• •Clean Beauty
• •Skincare Infusion
• •Self-Expression & Confidence
• •Efficacy & Quality
• •Innovation
• •Transparency (emerging)
• •Sustainability (emerging)

Best Practices

• •Lead with "I'M FEELIN' GOOD!": Internally and externally, let this tagline guide the emotion behind the copy. Focus on the positive feeling and confidence the products inspire, rather than just features.
• •Always Marry Makeup with Skincare: In every product description or post, highlight both the cosmetic benefit (e.g., coverage, finish) and the skincare benefit (e.g., hydration, soothing ingredients). This reinforces the core "skincare makeup hybrid" value.
• •Speak the Language of Your Audience (Especially on Socials): Adapt the tone for different platforms. On TikTok and Instagram, use more casual, trendy language, emojis, and relevant hashtags. For the website and emails, maintain a slightly more polished but still approachable and informative tone.
• •Be Transparent and Informative: Clearly list key ingredients and their benefits. Explain any special technology in simple terms. This builds trust and caters to the "clean beauty" conscious consumer.
• •Empower, Don't Prescribe: Frame copy around self-expression and enhancing natural beauty, rather than "fixing flaws." Use inclusive language that appeals to a broad audience who want to feel confident and good in their own skin.

Social Perception

Positive for Product Performance, Appreciation for Clean/Skincare Aspects, Influencer-Driven, Emerging Brand Awareness, Trustworthy (generally)

Copy Examples

• •Headline (Empowering & Confident): Your Skin, But Better. Feel Unstoppably You. #ImFeelinGood Body: It's more than makeup, it's a mood. Our Cellglow Essence Cream Foundation doesn't just cover, it cares. Infused with skin-loving Arctic Vita and CICA, get that breathable, 'second skin' radiance that lasts. Show the world what 'feelin' good' looks like.
• •Social Media Post (Informative & Trendy - TikTok/Instagram): ✨Glow Up Alert! ✨ Say goodbye to cakey and hello to clean! Our [Product Name, e.g., Poreless Makeup Primer] is packed with Triple Hyaluronic Acid to smooth, hydrate, and grip your makeup for all-day flawlessness. Vegan, cruelty-free, and 100% Fabloox! 😉 #FablooxBeauty #CleanBeautyGlow #SkincareMakeup
• •Product Description Snippet (Reassuring & Results-Oriented): Experience the Fabloox difference. Our Nutri Veil Foundation, with 80% skin-caring essence and Avocado Treated Pigment Technology, delivers a seamless, luminous finish that won't quit. 24-hour wear, zero heaviness – just hydrated, happy skin. Because your beauty routine should be a treat, not a task.
• •Email Subject Line (Approachable & Benefit-Driven): Ready for Your Best Skin Day, Every Day? ✨ Body Teaser: Discover Fabloox – where high-performance makeup meets loving skincare. Get ready to feel truly good in your skin.
• •Ad Copy (Confident & Direct): Tired of choosing between coverage and comfort? Don't. Fabloox offers buildable, breathable makeup that’s actually good for your skin. Vegan. Cruelty-Free. Undeniably You. Shop the 'I'M FEELIN' GOOD' collection now.