Brand Tone

whimsical, enchanting, and authentic

Brand Values

• •Artisanal Craftsmanship
• •Connection to Nature
• •Individuality and Self-Expression
• •Authenticity and Transparency
• •Imagination and Wonder

Best Practices

• •Use Storytelling Language: Instead of just describing a product, tell its story. Use evocative and sensory words like 'whispers,' 'moonlit,' 'enchanted,' and 'hand-sculpted' to transport the customer into the brand's world.
• •Emphasize the 'Handmade' Aspect: Always remind the audience that each piece is crafted by an artist, not a machine. Phrases like 'made by hand,' 'one-of-a-kind,' and 'crafted with care' reinforce the brand's core value of craftsmanship.
• •Speak Directly to Your Niche: Use keywords and themes that resonate with the 'cottagecore,' 'bohemian,' and 'fantasy' aesthetics. This shows your target audience that you understand and belong to their community.
• •Maintain a Personal and Authentic Voice: Write as the creator. Use 'I' and 'my' to share your inspiration and process. This builds a stronger, more personal connection with customers than a corporate tone ever could.
• •Weave Magic into Every Message: From a simple social media reply to a product description, maintain the enchanting and whimsical tone. Consistency is key to building a strong, memorable brand identity that feels like a cohesive, magical world.

Social Perception

The brand is perceived as creative and unique, high-quality, authentic and relatable, and aesthetic-driven, attracting a specific and dedicated niche audience.

Copy Examples

• •Whispers from the woods, now yours to wear. Introducing our new 'Enchanted Fern' collection, handcrafted to capture the magic of a forest floor at dawn. Each piece is a tiny talisman, ready to join you on your own fable-ous adventures. Find them in the shop – link in bio!
• •Wear a piece of the cosmos. Our 'Celestial Moth' necklace isn't just an accessory; it's a guide through moonlit nights. Hand-sculpted from polymer clay and adorned with a genuine moonstone, this piece is for the dreamers and the stargazers. Let it rest near your heart and carry a little magic with you.
• •Tired of the ordinary? Your story deserves jewelry as unique as you are. At Fable-ous Finds, we craft enchanting, nature-inspired pieces by hand, for souls who find beauty in the wild and whimsical. Explore our collections and find the treasure that speaks to you.
• •A bit of magic, just for you. The sun is shining, the flowers are blooming, and we're feeling generous! For a limited time, enjoy 15% off our entire collection of handcrafted wonders. It’s the perfect moment to treat yourself or a fellow nature lover to a Fable-ous Find.
• •Your cottagecore dream accessory. Handcrafted clay mushroom earrings inspired by folklore and forest walks. Perfect for adding a touch of whimsical charm to your everyday look. #HandmadeJewelry #CottagecoreAesthetic #MushroomLove #FableousFinds #ClayEarrings