Brand Tone

Authentic & Traditional, Elegant & Stylish, Conscious & Responsible, Comfort-Oriented & Approachable, Proudly Spanish

Brand Values

• •Craftsmanship & Quality
• •Tradition
• •Sustainability & Environmental Respect
• •Authenticity
• •Comfort
• •Customer Focus

Best Practices

• •Emphasize "Handcrafted in Spain": Consistently highlight the artisanal origin and the quality craftsmanship associated with it. This reinforces authenticity and tradition.
• •Integrate Sustainability Naturally: Weave in messages about natural materials, eco-friendly practices, and initiatives like "No Trace" without being overly preachy. Let it be a core part of the product's value.
• •Focus on Timeless Style and Comfort: Position the espadrilles as both fashionable and enduring, suitable for various occasions and prioritizing the wearer's comfort. Avoid fleeting trend-focused language.
• •Use Warm and Authentic Language: Adopt a tone that is approachable, genuine, and connects with the customer's desire for quality and personal expression.
• •Visual Storytelling Alignment: Ensure the copy complements the visuals (which often depict stylish, natural, and Mediterranean settings). The language should evoke the same feelings of effortless elegance and connection to heritage.

Social Perception

Fabiolas is generally perceived as a reputable brand offering high-quality, stylish, and comfortable espadrilles that are handcrafted in Spain. Customers appreciate the blend of traditional craftsmanship with contemporary designs. The commitment to sustainability and natural materials is a positive aspect that resonates with environmentally conscious consumers. The "Made in Spain" label carries connotations of quality and artisanal skill. The brand is seen as providing footwear that is both fashionable and practical for various occasions.

Copy Examples

• •Headline: Fabiolas: Step into Spanish Tradition. Body: Experience the art of handcrafted espadrilles, made with passion in La Rioja. Our commitment to natural materials and timeless design means every step is taken in comfort and authentic style. Walk with us. #Fabiolas #HandcraftedInSpain #SustainableStyle
• •Headline: Elegance Woven by Hand. Body: Discover Fabiolas espadrilles – where traditional craftsmanship meets contemporary chic. Each pair is a testament to quality, comfort, and our love for the planet. Feel the difference of auténtico. #SpanishEspadrilles #EcoChic #TimelessFashion
• •Headline: Your Style, Our Craft. Body: At Fabiolas, we don't chase trends; we celebrate your unique personality. Our espadrilles are designed to adapt to you, offering sustainable comfort and the enduring charm of Spanish shoemaking. #FabiolasEspadrilles #AuthenticYou #ComfortAndStyle
• •Headline: Walk Lighter, Live Brighter. Body: With Fabiolas, you choose more than just an espadrille. You choose handcrafted quality, a commitment to the Earth through our 'No Trace' initiative, and the vibrant spirit of Spain. Shine in every step. #SustainableFootwear #MadeInSpainWithLove #FabiolasJourney
• •Headline: Summer Unfolds with Fabiolas. Body: From sun-drenched streets to starlit evenings, our espadrilles are your perfect companions. Handcrafted for comfort, designed for life's beautiful moments. Embrace the season with authentic Spanish style. #SummerEspadrilles #FabiolasMoments #ArtisanMade