Brand Tone

Warm, passionate, trustworthy, and customer-centric.

Brand Values

• •Quality Commitment: Using 18k gold plating, rhodium finishing, 925 sterling silver, anti-allergenic materials, product warranties, and adherence to European Union safety standards.
• •Customer Connection and Joy: Building meaningful relationships with customers, spreading joy, and helping them feel beautiful and elegant.
• •Beauty and Self-Expression: Jewelry as a tool to express personality and mark special moments.
• •Passion and Dedication: Founder's personal passion for jewelry and the spirit of entrepreneurship.

Best Practices

• •Prioritize storytelling: Emphasize the emotional connection and the narrative behind the jewelry pieces and the brand itself.
• •Use the founder's voice or a consistently warm brand persona to strengthen the customer bond.
• •Showcase customer testimonials prominently to build trust and social proof.
• •Highlight the quality of materials and adherence to safety standards to reinforce credibility.
• •Focus on creating meaningful connections, spreading joy, and making customers feel beautiful and elegant.

Social Perception

Largely positive, with a focus on trustworthiness, quality, and emotional connection with customers.

Copy Examples

• •"Explore pieces designed with love, just for you."
• •"Sou Fabiana, o coração por trás da Fabi Joias." (I'm Fabiana, the heart behind Fabi Joias.)
• •Highlighting the brand's mission to transmit emotions and tell stories through jewelry.
• •Emphasizing the use of high-quality materials like 18k gold plating and 925 sterling silver.
• •Showcasing customer testimonials to build trust and credibility.