Brand Tone

Sophisticated, elegant, aspirational, informative, trustworthy, polished, confident, and with a 'parisienné' chic.

Brand Values

• •Sustainability
• •Quality & Durability
• •Timeless Elegance
• •Curation & Exclusivity
• •Authenticity

Best Practices

• •Use an Elegant Vocabulary: Consistently employ words like "curated," "timeless," "iconic," "heirloom," "craftsmanship," and "elegant." Avoid overly casual language, slang, or excessive use of emojis to maintain the sophisticated tone.
• •Tell the Story: Frame each item as more than a product. It's a "treasure," a "piece of history," or an "investment." Briefly touch upon its era, brand heritage, or unique qualities to add value and emotional connection.
• •Emphasize a "Quality & Sustainability" Message: In every communication, link the idea of vintage luxury to sustainability. Use phrases like "conscious luxury," "style that endures," and "an alternative to fast fashion" to reinforce these core brand values.
• •Maintain Visual and Textual Consistency: Ensure the tone of the copy always matches the high-quality, clean, and professional aesthetic of the photography. The words should feel as luxurious and considered as the images look.
• •Be Informative and Authoritative: Provide clear, accurate details about the product's condition, materials, and brand. This builds trust and positions fabiennevintage as a knowledgeable and reliable expert in the luxury vintage space. When answering questions, be polite, professional, and direct.

Social Perception

The brand is perceived as a high-end, curated boutique for discerning customers who value sustainability and luxury. It is seen as a niche and trusted source for authentic vintage designer pieces, rather than a mass-market retailer, and a serious player in the circular fashion economy.

Copy Examples

• •Instagram Post: The Icon. Reimagined. Some pieces don't just tell time; they define it. This classic Chanel flap bag, crafted in the '90s from supple lambskin leather, is more than an accessory —it's a piece of fashion history. With its signature quilting and timeless design, it represents a commitment to style that endures. A conscious investment in elegance that will last a lifetime. Discover the story at the link in our bio. #FabienneVintage #VintageChanel #SustainableLuxury #TimelessElegance #InvestmentPiece
• •Facebook Ad: Luxury That Lasts. Style That That’s Sustainable. Why choose between luxury and sustainability when you can have both? Fabienne Vintage offers a curated collection of pre-owned designer treasures that defy trends and reduce waste. From iconic handbags to rare jewelry, each piece is selected for its quality and timeless appeal. Shop our latest arrivals and embrace a more elegant way to be conscious. Call to Action: Shop Now
• •Website Product Description: Vintage Hermès "Le Jardin de la Maharani" Silk Scarf. A wearable work of art. This exquisite Hermès silk scarf, dating from the late 1980s, features the vibrant and intricate "Le Jardin de la Maharani" print. The hand-rolled edges and flawless twill fabric are a testament to the unparalleled craftsmanship of the Maison. In excellent vintage condition, this piece offers a touch of Parisian chic and a story of its own. A perfect heirloom-quality accessory for the modern collector.
• •Email Newsletter: Subject: New Arrivals: The Art of Enduring Style. This week at Fabienne Vintage, we celebrate the pieces that were built to last. Our latest curated collection features exceptional vintage from Dior, Gucci, and more —each item a testament to timeless design and superior craftsmanship. Explore iconic silhouettes and rare finds that bring a touch of history and a clear conscience to your wardrobe. Discover the collection before it's gone.
• •TikTok Video Concept: Visual: A fast-paced video showing three different ways to style a single vintage blazer (e.g., for work, for a casual weekend, for an evening out). On-screen text: "One Vintage Blazer. Three Timeless Looks." Caption: The ultimate sustainable style hack: investing in pieces that do it all. This vintage wool blazer is our latest obsession. Which look is your favorite? #VintageFashion #HowToStyle #CircularFashion #ParisianChic #FabienneVintage