Brand Tone

Whimsical, Playful, Artistic, Creative, Quirky, Eccentric, Elegant, Sophisticated, Friendly, and Approachable.

Brand Values

• •Originality & Uniqueness
• •Quality & Craftsmanship
• •Artistic Expression
• •Customer Happiness & Connection
• •Sustainability

Best Practices

• •Embrace the Whimsy: Don't be afraid to use playful language, imaginative descriptions, and a touch of humour. Think delightfully loopy, charming, and wonderfully eccentric.
• •Highlight the Artist: Regularly mention Kelly Stevens-McLaughlan and her unique artistic vision. This reinforces the originality and personal touch behind the brand.
• •Focus on Uniqueness and Quality: Consistently use words like unique, original, handmade, crafted, and high-quality to underscore these core values.
• •Tell Stories: The animal characters and antique book pages have inherent stories. Weave narratives into product descriptions and social media posts to engage customers' imaginations.
• •Maintain a Warm, Friendly, and slightly Enchanting Voice: Even when being sophisticated, keep the tone approachable and imbued with a sense of making everyday life a bit more magical and beautiful.

Social Perception

Highly Positive, Unique & Distinctive, High Quality but Pricey, Conversation Starters, Excellent Customer Service.

Copy Examples

• •Headline: Let Your Walls Whisper Tales of Wonder. Body: Tired of the mundane? Invite a touch of the delightfully absurd into your home with FabFunky. Our artist-designed prints and decor are conversation starters, joy-sparkers, and exactly what your unique style craves. Discover art that’s as individual as you are.
• •Headline: Why Be Ordinary When You Can Be FabFunky? Body: Give your home a personality transplant! From dapper animals on antique book pages to luxuriously quirky cushions, each FabFunky piece is lovingly handmade in the UK to bring a smile to your face and a dash of eccentric charm to your everyday.
• •Headline: Art for the Young at Heart (and the stylishly discerning). Body: Who says sophisticated can't be fun? FabFunky blends whimsical artistry with quality craftsmanship. Imagine a parliament of owls debating on your lampshade or a fox in florals gracing your favourite armchair. It's not just decor; it's a dose of delightful.
• •Headline: Caution: May Cause Spontaneous Joy & Compliments. Body: Our home decor isn't for blending in. It's for standing out, telling a story, and reflecting your fabulous, funky self. Each Kelly Stevens-McLaughlan illustration is a little piece of magic, ready to transform your space.
• •Headline: Give Your Home the Gift of Quirky Elegance. Body: At FabFunky, we believe your home should be as full of character as a well-loved storybook. Explore our collection of unique art prints, lampshades, and cushions – where imagination meets impeccable British craftsmanship. Find your next treasured piece today.