Brand Tone

Community-Focused & Engaging, Knowledgeable & Passionate, Supportive & Resourceful, Enthusiastic & Playful

Brand Values

• •Community Building
• •Passion for the Game
• •Customer Support/Enablement
• •Contribution & Collaboration

Best Practices

• •Know Your Audience Deeply: Understand the language, humor, and specific interests of Flesh and Blood TCG players. Use terminology and references that resonate with them.
• •Prioritize Community Engagement: Frame copy in a way that invites interaction, asks questions, and encourages discussion. Actively respond to comments and messages in the established brand voice.
• •Show, Don't Just Tell, Your Passion: Let genuine enthusiasm for the game shine through in your descriptions, content, and interactions. Use vivid language that conveys excitement.
• •Be a Helpful Resource: Consistently offer valuable information, whether it's strategy tips, product insights, or community news. Position the brand as a knowledgeable guide.
• •Develop a Style Guide: Create a simple document outlining key phrases, preferred terminology (and terms to avoid), and examples of on-brand and off-brand communication to ensure consistency across all platforms and content creators.

Social Perception

Respected Retailer, Content Contributor, Community-Involved, Generally positive within their niche.

Copy Examples

• •Homepage Banner: Forge Your Legend! Dive into the world of Rathe with FaB Foundry. Your trusted source for Flesh and Blood TCG singles, sealed products, and expert strategy content. Let's build the community, one great game at a time!
• •New Product Post (Social Media): Fresh from the Forge! 🔥 The latest [Set Name] cards have landed at FaB Foundry! Get your hands on powerful new heroes and game-changing cards. What are you hoping to pull? Share your chase cards below! #fabtcg #fleshandblood #newrelease #[SetAbbreviation]
• •Blog Post Intro: Welcome back to The Content Crucible! This week, our resident [Hero Class] expert, [Creator Name], is breaking down the a new [Deck Archetype] that's been crushing locals. Ready to level up your game? Let's dive in!
• •Email Subject Line (Promotional): Unleash Your Hero's Potential - Deck Techs & Deals Inside!
• •YouTube Video Description Snippet: Loved this [Product Name] opening! We pulled some absolute heat. 🔥 Check out the full video for our reactions and a closer look at these awesome cards. Don't forget to subscribe for more Flesh and Blood action and tell us your favorite pull in the comments! Let's Forge the FaB Community together! [Link to website]