Tono de Marca

Friendly and Approachable, Enthusiastic and Youthful, Encouraging and Empowering, Aspirational yet Attainable

Valores de Marca

• •Affordability
• •Confidence
• •Trend-Consciousness
• •Community and Small Business Support

Mejores Prácticas

• •Speak Directly to Her: Use "you" and "your" frequently to create a direct, personal conversation with the customer. Frame products around how they will make *her* feel.
• •Embrace Casual Language and Emojis: Maintain the friendly, youthful tone by incorporating relevant emojis (like ✨,🤎,😍) and conversational phrasing. Avoid overly corporate or stiff language.
• •Lead with Value: In headlines and opening lines, immediately highlight the core values of affordability and confidence. Phrases like "Style on a Budget" or "Confidence You Can Wear" are effective.
• •Tell a Story with Outfits: Instead of just listing product features, describe the occasion or feeling associated with the clothes. "The perfect dress for your next brunch date" is more compelling than "Tiered floral mini dress."
• •Reinforce the "Why": Regularly mention the brand's identity as a "small, woman-owned business" in social bios, "About Us" sections, and occasional posts to build community and differentiate from larger competitors.

Percepción Social

A Source for Affordable Trends, Personable and Relatable, Emerging

Ejemplos de Copy

• •Meet the dress your weekend plans have been waiting for! 😍 Effortless, chic, and oh-so-comfortable. Who says you can't have it all? Tap to shop this look and feel as amazing as you are. #BoutiqueStyle #AffordableFashion #WeekendVibes
• •Your New Favorite Outfit is Here. Trendy Styles, Feel-Good Prices.
• •💌 A little treat for your closet (and your wallet!)
• •Dress like you're already famous. Shop our new arrivals and find your confidence.
• •The perfect top doesn't exi—... wait, we found it. This isn't just a basic tee; it's your new go-to for effortless style. Made with ultra-soft fabric and designed to flatter, it's the perfect foundation for any look. Dress it up with a skirt or keep it casual with jeans. You'll wonder how you ever lived without it.