Brand Tone

Aspirational, descriptive, elegant, sophisticated, and quality-focused.

Brand Values

• •Exquisite Craftsmanship
• •Premium Quality
• •Elegance and Sophistication
• •Customer Satisfaction
• •Accessibility

Best Practices

• •Maintain an "Elevated" Vocabulary
• •Focus on "The Story of the Garment"
• •Lead with Quality, Follow with a Call to Action
• •Be Consistent Across Platforms
• •Encourage and Leverage User-Generated Content Authentically

Social Perception

The brand is perceived as positive among its customer base, with high satisfaction regarding quality and accuracy. It has limited external visibility outside its own channels and faces potential confusion due to its generic name being similar to entities with negative reputations.

Copy Examples

• •Embrace the art of elegance. Our new collection, 'Artisanal Anecdotes,' is a tribute to timeless craftsmanship. Each thread tells a story of meticulous handwork and opulent design. Discover ensembles that aren't just worn, but experienced. Tap to shop now and own a piece of luxury.
• •Don't just attend the event—define it. Fabfashion.pk offers a curated collection of formal and semi-formal wear, crafted with exquisite detail and premium fabrics. From intricate crystal work to delicate embroidery, find the elegance you deserve. Shop our formal collection today.
• •Elegance, Woven into Every Thread. Discover our exclusive range of unstitched and ready-to-wear Pakistani luxury wear. Premium quality, delivered to your doorstep.
• •We noticed it's been a while! Your exquisite taste is missed at Fabfashion.pk. As a valued member of our community, we invite you to explore our latest arrivals—where timeless tradition meets modern sophistication. We think you'll especially love our new Chiffon collection. Find your next statement piece with us.
• •This is more than a suit; it's a statement. Crafted from pure raw silk, this ensemble features intricate adda work on the neckline, with each crystal placed by hand. The sleeves are adorned with delicate embroidery, making it a masterpiece of Pakistani craftsmanship. Perfect for the woman who appreciates true quality and timeless design.