Brand Tone

Aspirational, professional, confident, and innovative, blending technical authority with lifestyle benefits, emphasizing global leadership.

Brand Values

• •Innovation & Technology
• •Quality & Performance
• •Design & Aesthetics
• •Commitment & Dedication
• •Home & Family

Best Practices

• •Lead with Technology, Follow with Lifestyle: Start by highlighting a specific, innovative feature (e.g., "Filterless Auto-Clean") and then immediately translate it into a user benefit (e.g., "so you can say goodbye to cleaning hassles").
• •Maintain an Aspirational but Approachable Tone: Use professional and sophisticated language but avoid overly cold or corporate jargon. Frame the products as enhancing the user's life and passion for cooking.
• •Emphasize the Italian Heritage: Casually mention "Italian design" or "European leader" to reinforce the brand's premium quality and design legacy without overstating it in every post.
• •Create a "Problem-Solution" Narrative: Identify common kitchen frustrations (e.g., greasy tiles, lingering smoke, noisy appliances) and present Faber products as the elegant and effective solution.
• •Be Consistent Across Platforms: Ensure that the tagline "The heart of every home" and key value propositions (innovation, design, quality) are consistently woven into website copy, social media bios, ad campaigns, and in-store messaging to build a strong, unified brand identity.

Social Perception

Faber is perceived as a premium, high-quality international brand and a leader in kitchen technology, especially chimneys, in the Nepalese market. While its exclusive showrooms reinforce this image of expertise, this positive perception is challenged by customer concerns regarding after-sales service and long-term product reliability from its regional hub, Faber India.

Copy Examples

• •The Future of Fresh is Here. Introducing the Faber 6-Way Suction Chimney. Our revolutionary T2S2 technology removes smoke and odors faster and quieter than ever before, leaving your kitchen refreshingly clean. Transform your cooking experience. #FaberNepal #FutureOfFresh
• •Crafted in Italy. Perfected for your Nepali Kitchen. Experience the seamless blend of elegant design and powerful performance. Our built-in hobs and ovens are crafted to not only complement your kitchen's style but to elevate your culinary creations. Cook with passion, cook with Faber. #ItalianDesign #NepaliKitchen
• •Spend More Time Making Memories, Less Time Cleaning. With Faber's Auto-Clean Chimneys and efficient dishwashers, your kitchen cleanup is practically hands-free. We innovate so you can cherish the moments that truly matter. #EffortlessLiving #FaberHome
• •The Heart of Your Home Deserves the Best. From the first meal of the day to late-night snacks, your kitchen is where life happens. Trust Faber's 60 years of global expertise to make it a safer, cleaner, and more joyful space for your family. #HeartOfYourHome #SaferWithFaber
• •Silence the Noise. Amplify the Flavour. Don't let a loud chimney interrupt your inspiration. Faber's silent suction technology ensures a peaceful cooking environment, so you can focus on what you love—creating delicious meals. Discover the sound of silence. #QuietPerformance #FaberTechnology